Everist
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Beauty • Greentech • Social Impact • Manufacturing
Lead Everist’s integrated marketing strategy across brand, growth, content, performance, social commerce, influencer, and retail initiatives. Own campaign development, brand storytelling, paid media, SEO/GEO, affiliate strategy, creator programs, and organic social. Oversee Meta and TikTok performance, budgets, testing, and channel optimization while building scalable marketing processes and mentoring junior team members. Partner cross-functionally to support retail expansion and drive measurable growth in a fast-paced beauty and CPG environment.
Beauty • Greentech • Social Impact • Manufacturing
Lead Everist’s integrated marketing strategy across brand, performance, content, social commerce, influencer, affiliate, SEO, and retail expansion initiatives. Own campaign development, brand storytelling, channel performance, budgets, creator programs, and marketing processes. Manage Meta and TikTok campaigns using CAC, ROAS, and retention metrics, while collaborating cross-functionally and mentoring junior team members in a fast-paced beauty and consumer brand environment.



