Jobs at ELSA

Manage and optimize paid acquisition campaigns for ELSA’s web and app products across global markets. Track spend, CPA, CAC, ROAS, and conversion performance; test audiences, bids, creatives, and landing pages; maintain attribution accuracy in AppsFlyer, Firebase, GA4, and internal dashboards; produce reports; research competitors and local channels; and collaborate with creative teams using data-driven insights.

Own paid web user acquisition across Asia and North America, managing campaigns, budgets, funnels, landing pages, creative testing, measurement, and optimization. Drive lead generation and direct subscription growth across Google, Meta, TikTok, and local platforms. Analyze unit economics, incrementality, CRM conversions, and cohort performance while partnering with sales, design, engineering, and creators. Support app acquisition and web-to-app attribution, and use AI automation to improve campaign execution and reporting.

Own ELSA’s end-to-end B2C consumer product experience, including onboarding, learning, AI coaching, subscriptions, engagement, and retention. Drive acquisition, activation, conversion, monetization, and learning outcomes through user research, behavioral analytics, experimentation, and roadmap prioritization. Partner with Engineering, AI/ML, Design, Marketing, Growth, and Data teams to deliver personalized experiences, run A/B tests, measure product performance, and communicate strategy and results to leadership.

Drive paid app and web user acquisition across Asia and North America. Manage multi-country budgets, optimize ROAS and CAC, oversee attribution and iOS measurement, design incrementality tests, develop localized creative strategies, and improve subscription economics. The role also requires AI-driven workflow automation, web-to-app funnel optimization, channel expansion, and collaboration with creative and external partners.

Supports daily office administration in Hanoi by handling paperwork, contracts, invoices, payments, vendor coordination, employee activities, and task follow-up. The role requires organization, attention to detail, reliability, English communication, independent work, and proactive ownership of administrative and operational tasks. Fresh graduates and interns are welcome, while 1–2 years of relevant experience is a plus.

Manage and scale AWS infrastructure and EKS clusters, including upgrades and zero-downtime operations. Build CI/CD automation, maintain observability and performance monitoring, manage RDS and DynamoDB databases, and improve security through IAM, vulnerability scanning, secret management, and container security. Partner with developers to troubleshoot issues, optimize workflows, automate repetitive tasks, and maintain technical documentation in a collaborative startup environment.

Manage a portfolio of B2B customers in Thailand, leading onboarding, product adoption, retention, renewals, and upsell opportunities. Build executive relationships, develop customer success plans, and collaborate with Sales, Marketing, Product, and Renewals. The role also supports business development by identifying prospects, conducting outreach, researching the Thai EdTech market, supporting localized campaigns, and tracking expansion metrics.

Own and accelerate ELSA’s B2B Dashboard during a three-month contract. Build production-ready full-stack features across Go, Python, and Vue.js; shape product requirements; make UI/UX decisions; improve APIs and user experiences; use AI development tools; and collaborate with product, design, business, and engineering stakeholders to deliver high-impact improvements autonomously.

Supports B2B customer operations through account activation, setup, ticket resolution, reporting, engagement monitoring, and customer success analytics. The role analyzes metrics such as retention, ARR, NRR, GRR, and CSAT, identifies customer risks, improves workflows, and supports automation initiatives. It partners with customer success managers, internal teams, and B2B client administrators to deliver scalable operational processes.

Own Vietnam education GTM: build strategic partnerships across K-12, higher ed, and language centers. Drive full sales cycle for large institutional deals, tailor solutions with Product/Marketing, manage pipeline in HubSpot, represent ELSA at events, and ensure successful implementation and renewals.