Echo North

Echo North is Lauren Shufran, PhD's fractional content strategy practice serving early-stage B2B SaaS and AI companies. It designs and produces original research reports using client platform data, commissioned surveys, interviews, or synthesized public information. Shufran scopes and writes the reports, which are delivered ready to publish. The practice also develops cornerstone content including white papers, reports, and campaigns, helping clients turn expertise into visibility, engagement, and conversion across channels.