Teams at Dick's Sporting Goods

Support development and execution of paid media campaigns across video, audio, TV, display, social, OOH/DOOH, search and affiliate. Monitor performance (impressions, engagement, conversions, ROAS), analyze data to optimize budgets and creatives, run A/B tests, evaluate publisher proposals, prepare reports, and coordinate cross-functional and agency stakeholders.

Lead enterprise analytics for customer activation, CRM, loyalty, and lifecycle measurement. Own segmentation, propensity modeling, experimentation, identity strategy, reporting, and Adobe platform adoption. Manage leaders and teams, drive data-driven personalization and test-and-learn culture, and deliver executive insights that inform acquisition, engagement, retention, and long-term customer value.

Lead and grow a team of software engineers building custom and SaaS solutions for Vertical Brands. Partner with Product and Design to deliver roadmap initiatives, ensure technical excellence, manage delivery and resources, drive data-driven product improvements, and mentor engineers to build capabilities and high-performing culture.