Teams at Dentsu Creative

Leads and scales digital media technology consulting, Google Marketing Platform reseller licensing, and consultant team delivery. Oversees client implementations, ad tech infrastructure, data activation, first-party data strategies, platform adoption, operational processes, billing support, and retail media technology services. Manages and develops consultants, supports business development and RFPs, and drives thought leadership through industry insights and content.

Provides technical consulting and operational support for Google Marketing Platform clients. Responsibilities include campaign setup and optimization across SA360, DV360, and CM360; Floodlight and conversion tracking implementation; client onboarding, training, troubleshooting, billing reconciliation, documentation, and process improvement. The role serves as a primary technical client resource and collaborates with agencies, media teams, and internal stakeholders to improve platform adoption and campaign performance.

Leads Amplifi’s U.S. workforce and resource management strategy, including capacity forecasting, hiring plans, utilization, allocation, team design, staffing, talent mobility, progression, contingent workforce policy, cost optimization, and workforce technology. Partners with Finance, Talent/HR, Commercial, Client Operations, and business leaders to align staffing with funded scope, improve delivery efficiency, manage redeployment and departures, and develop future capabilities across media, technology, AI, and automation.