Teams at Cross Company

Manage assigned customer accounts and drive profitable new business for fluid power and electronic control solutions used in mobile OEM equipment. Conduct sales visits, identify customer needs, develop opportunities, maintain CRM data, forecast sales, and coordinate with engineering, customer service, and inside sales teams. The role requires technical understanding of hydraulic and electronic control applications, relationship building, negotiation, territory planning, and travel for customer visits, trade shows, and training.

Directs regional sales operations, manages and develops outside sales teams, achieves revenue and profit targets, oversees forecasting and pipeline management, and executes territory, product, marketing, and compensation strategies. Coaches sales representatives, conducts performance reviews, develops supplier and account partnerships, identifies new business opportunities, and travels extensively with the sales team to support customer calls and growth initiatives.

Develops industrial scale and precision measurement sales within a defined territory. Responsibilities include prospecting, customer visits, needs analysis, presentations, quotations, product training, lead conversion, revenue growth, market intelligence, and sales reporting. The role requires independent outside sales activity, customer relationship development, technical product communication, travel, and collaboration with internal sales and service teams.