Teams at The Channel Company

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.

The Partner Marketing Manager advises AWS partners on go-to-market strategy, demand generation, digital marketing programs, campaign execution, and performance reporting. The role manages partner relationships, supports Marketing Development Fund usage, coordinates agencies and clients, delivers training on marketing platforms, and measures campaign ROI to drive business growth and alignment.

Manages partner marketing across ASEAN, building relationships with IT partners, distributors, agencies, and internal teams. Plans and executes B2B campaigns, webinars, workshops, events, enablement, and training initiatives. Oversees campaign logistics, content alignment, lead management, reporting, and ROI measurement while advising partners on marketing strategy and tactics. Acts as a liaison between clients, vendors, and regional stakeholders, resolving issues and coordinating strategic and operational activities.