About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
We’re looking for a proactive, strategic, and collaborative Partner Marketing Manager to support our AWS clients by guiding their partners through successful Industry Partner Marketing programs. This role is a dynamic blend of digital marketing, client success, project management, and communication. You’ll work with AWS Industry Partner Marketing stakeholders to align their marketing strategies with business objectives, drive demand, and accelerate growth. You’ll also engage with partners on a one-to-many basis as you execute scalable marketing campaigns and events for them to leverage.
What you'll do
- Act as a strategic marketing advisor to partners— accelerate their success with personalized guidance on go-to-market planning, execution and reporting.
- Support the client in developing effective marketing programs that inspire partners to engage, leveraging internal tools and external agencies.
- Own marketing program execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions.
- Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
- Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies and measuring ROI.
- Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
- Support partners in navigating the client’s marketing platform and tools, offering training and best practices.
Qualifications
- 3+ years of hands-on experience in partner marketing, with a focus on digital and demand generation.
- Background in B2B marketing or agency environments preferred.
- Experience in the tech industry is a plus.
- Strong analytical mindset—you enjoy measuring performance and optimizing for better results.
- Excellent communicator with confidence in both client-facing conversations and internal collaboration.
- Proficient in Microsoft Excel, PowerPoint, and Outlook.
Salary Range: $60,000 - $80,000
Benefits:All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.
Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
* The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.
Skills Required
- 3+ years of hands-on experience in partner marketing, with a focus on digital and demand generation
- Background in B2B marketing or agency environments
- Experience in the technology industry
- Strong analytical mindset and ability to measure and optimize performance
- Excellent communication skills for client-facing and internal collaboration
- Proficiency in Microsoft Excel, PowerPoint, and Outlook
- Residency in one of the listed states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, or WA
The Channel Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Channel Company and has not been reviewed or approved by The Channel Company.
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Leave & Time Off Breadth — Unlimited PTO and a companywide winter shutdown in the U.S. are highlighted, indicating generous time-off flexibility.
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Retirement Support — A 401(k) with company match and a decent investment lineup are described, pointing to solid retirement support.
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Wellbeing & Lifestyle Benefits — Remote-first flexibility and flexible hours are emphasized, supporting work–life balance across many roles.
The Channel Company Insights
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
