CertifID
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Stopping Fraud Through Tech
In 2015, a pair of entrepreneurs were hit with wire fraud and soon found themselves on a new mission — protecting other businesses from similar threats. Today, CertifID protects billions of dollars for businesses of all sizes. According to Senior Principal Product Designer Natalia Cerutti, working closely on cross-functional teams in order to support their clients with cutting-edge, data-driven solutions accomplishes that mission. “The work that we do revolves around helping to create a world without wire fraud,” she said. “That means uncovering ways to help our customers be more aware of fraud and protect their clients' transactions.”
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Max Kirchoff’s team is creating new ways to use technology to stop fraudsters in their tracks, and his drive to iterate and build better solutions using CertifID’s fraud detection and device profiling tools is part of a larger mission. “We believe that some of the most interesting and insightful solutions to fraud have yet to be built — we want to build them,” he said. Preventing fraud can easily add to customers’ workload, though, which is what Kirchoff wants to prevent. “Our challenge is to detect and prevent fraud without the customer having to think about or notice it.”
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“We are looking for ways to push the envelope and go the extra mile,” Natalia Cerutti said. For Cerutti, that means approaching her work with design thinking, which she defines as “problem-solving through creativity.” According to Cerutti, teams across CertifID are using design thinking as both a mindset and process. “Design thinking helps us cultivate an understanding of what we are trying to solve,” she said. “From leading and managing to experimenting with new workflows, it's essential to understand the actual problem and who is experiencing it before seeking solutions.”
When customers asked for a tool to protect mortgage payoffs, CertifID listened. “We are now protecting over $1 billion per month,” Will Finn said. “Since its inception, PayoffProtect has stopped more than $3 million in payoff fraud.” Built on CertifID’s internal tooling, PayoffProtect automatically validates payoff wiring instructions for 80 percent of transactions while using data to streamline the validation process for the remaining payoffs. “This is a timesaver compared to the traditional manual methods of confirming these instructions,” said Finn. “And data makes it all possible.”
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At a glance
resources to grow
CertifID raised $12.5 million through their Series A funding round in spring 2022.
work-life balance
In addition to 20 days of PTO, 5 sick days and 10 company holidays, CertifID offers employees mental health days and their birthdays off.
stressbuster benefits
Working in security can be stressful, so CertifID offers wellness reimbursements, book clubs, fitness challenges and more.
caring for customers
CertifID has recovered more than $50 million for consumers and businesses affected by fraud.
