Teams at Caribbean Ideas

Develop integrated, insight-led digital marketing strategies across paid media, social, search, content, email, websites and SEO. Analyze audiences, markets and campaign performance; define KPIs and measurement frameworks; recommend optimization and testing opportunities; present recommendations to clients; and collaborate with account, creative and digital teams. The role also advances AI-enabled marketing practices, emerging technology adoption, new-business pitches and agency capabilities.

Develops strategic visual concepts and high-quality creative assets for integrated advertising, branding, digital, social, print, events, video, and motion projects. Translates marketing objectives into compelling designs, presents concepts, maintains visual consistency, and collaborates with cross-functional teams and clients. Explores AI and emerging creative technologies to improve workflows, quality, and efficiency while managing multiple assignments and deadlines.

Supports planning, launching, monitoring, and optimizing digital marketing campaigns across paid media, social media, SEO, email, content, and emerging channels. Manages campaign setup, tracking, content publishing, community engagement, performance reporting, A/B testing, analytics, and optimization recommendations. Collaborates with creative, client services, and senior digital teams while exploring AI, automation, and emerging marketing technologies.