Graphic Designer

About the Role

Caribbean Ideas Synapse is an integrated marketing agency that helps brands connect with customers through strategy, creativity, technology and exceptional execution. Our work spans brand strategy, digital marketing, advertising, content, design, events, PR and emerging marketing technologies.

We are looking for a Graphic Designer who combines strong design expertise with strategic thinking, curiosity and a modern approach to creative production.

This is not simply an execution-focused design role. The successful candidate will be expected to understand the business and marketing objectives behind a brief, contribute ideas and creative direction, and translate strategy into compelling visual experiences across digital and traditional channels.

You will also be expected to stay ahead of developments in AI, design technology and emerging creative tools, identifying opportunities to improve the quality, speed and effectiveness of our creative work.

Key Responsibilities

Creative Strategy & Concept Development

• Interpret client briefs, business objectives, target audiences and marketing strategies to develop strong creative concepts and visual solutions.
• Contribute to the development of creative strategies for campaigns, brands and digital initiatives.
• Translate marketing and communication objectives into compelling visual concepts and storytelling approaches.
• Participate actively in brainstorming, campaign ideation and creative strategy sessions.
• Challenge briefs constructively and recommend alternative creative approaches where they may deliver stronger results.
• Consider the customer journey, platform, audience and intended action when developing creative solutions.
• Partner with Client Services, Strategy, Digital and other teams to develop integrated marketing solutions.
• Present and articulate creative concepts, design rationale and recommendations internally and to clients when required.

Art Direction & Design Execution

• Conceptualize, design and produce high-quality creative assets across a variety of formats, including:
  • Integrated advertising campaigns
  • Social media and digital content
  • Digital advertising
  • Brand identity and brand collateral
  • Websites and landing pages
  • Presentations
  • Print and outdoor advertising
  • Email marketing assets
  • Events and experiential materials
  • Video, animation and motion graphics
• Develop visual systems that maintain consistency across platforms and campaign touchpoints.
• Provide art direction for photography, video, animation and other visual content where required.
• Ensure all creative output meets brand guidelines, client requirements and Synapse's quality standards.
• Manage multiple creative assignments simultaneously while meeting agreed deadlines.

AI, Technology & Creative Innovation

• Actively explore and recommend AI-powered and emerging creative tools that can enhance Synapse's creative capabilities.
• Use AI appropriately to support areas such as ideation, concept development, image generation, visual exploration, storyboarding, content adaptation, research and production workflows.
• Identify opportunities to automate or streamline repetitive creative tasks while maintaining strong creative quality and human oversight.
• Experiment with new design, video, animation, prototyping and content-production technologies.
• Evaluate tools based on their potential to improve
  creative quality, efficiency, scalability and client outcomes, rather than adopting technology simply because it is new.
• Share useful tools, workflows, prompts, techniques and best practices with the wider team.
• Maintain appropriate standards around copyright, brand integrity, confidentiality and responsible AI use.
• Help Synapse continuously modernize its creative production processes and capabilities.

Digital-First Creative

• Design with a strong understanding of how creative performs across digital platforms rather than simply adapting traditional artwork for digital channels.
• Understand platform-specific creative requirements and best practices across Meta, Instagram, LinkedIn, YouTube, TikTok, Google and other relevant platforms.
• Collaborate with Digital and Strategy teams to develop creative variations for different audiences, formats and stages of the customer journey.
• Use campaign performance insights to recommend creative improvements and iterations.
• Understand the fundamentals of conversion-focused design, including calls-to-action, landing-page design, visual hierarchy and user experience.
• Develop creative that balances strong brand storytelling with measurable marketing objectives.

Research, Insights & Continuous Learning

• Stay current with developments in global and regional advertising, design, digital marketing, consumer behaviour and creative technology.
• Monitor emerging visual trends, platforms, formats and technologies.
• Research competitors, industries, audiences and cultural trends to inform creative recommendations.
• Identify relevant campaigns, case studies and global best practices that can strengthen Synapse's work.
• Contribute to raising the organization's overall creative, digital and AI IQ by sharing insights and recommendations with the wider team.
• Seek opportunities to continuously improve the quality and effectiveness of Synapse's creative output.

Collaboration & Project Delivery

• Work closely with Account Managers, Strategists, Digital Marketing team members, copywriters, developers, photographers, videographers and external partners.
• Participate in project kick-offs and briefing sessions to ensure creative requirements are clearly understood.
• Communicate proactively regarding timelines, dependencies and potential challenges.
• Incorporate client and internal feedback while maintaining the strategic and creative integrity of the work.
• Support improvements to creative workflows, briefing processes, quality assurance and project delivery.
• Contribute to a culture of experimentation, accountability, collaboration and continuous improvement.

Experience & Qualifications

• Professional experience in Graphic Design, Visual Communication, Advertising, Digital Media or a related field.
• 5+ years of professional design experience, preferably including 3+ years within an agency, integrated marketing or fast-paced creative environment.
• Strong portfolio demonstrating high-quality design, conceptual thinking and campaign work across multiple channels.
• Experience developing creative concepts from briefs rather than solely executing predetermined designs.
• Strong understanding of branding, typography, layout, visual hierarchy, composition and storytelling.
• Experience designing for digital and social media platforms.
• Experience working on integrated campaigns across multiple channels.
• Experience with motion graphics, video editing or digital experiences is strongly preferred.
• Strong proficiency with relevant professional creative tools, particularly: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro etc.
• Experience with or willingness to develop proficiency in modern AI-enabled creative platforms and workflows is required.
• Comfortable experimenting with tools such as generative AI platforms, AI-assisted Adobe capabilities, image and video generation tools, automation tools and other emerging creative technologies.
• Experience with the following would be considered an asset: Google Analytics and digital analytics platforms, content management systems marketing automation platforms, digital advertising platforms, web design and prototyping tools, HTML5, basic UX/UI principles copywriting or content development

Key Competencies

• Generates original ideas and translates strategy into compelling visual solutions.
• Understands the purpose behind the creative brief and connects design decisions to business, marketing and audience objectives.
• Understands modern digital channels, formats, customer behaviour and the role creative plays in driving engagement and conversion.
• Actively explores emerging technology and identifies practical ways to improve creative quality, productivity and effectiveness.
• Recognizes that great creative work must ultimately support client objectives and measurable outcomes.
• Can confidently explain creative thinking, present concepts and defend design decisions.
• Works effectively across Creative, Client Services, Digital, Strategy and external production partners.
• Can manage multiple priorities, respond constructively to feedback and adapt quickly in a fast-moving agency environment.
• Takes responsibility for the quality, accuracy and timely delivery of assigned work.