Teams at Canvas Worldwide

Produces campaign performance reports, develops data-supported insights, validates analytics data, and communicates recommendations to internal teams and clients. The role supports media strategy and investment decisions through cross-channel performance analysis, manages reporting workflows and deadlines, and collaborates with clients, creative partners, and agency teams. It requires strong analytical, organizational, presentation, communication, and problem-solving skills, with proficiency in Excel and data manipulation.

Supervises an analytics team delivering accurate, insights-driven media and marketing analysis. Develops campaign measurement plans, provides recommendations, manages workflows and deadlines, ensures data quality, mentors junior staff, and collaborates with strategy, investment, creative, and client teams. The role requires data manipulation, SQL-based querying, visualization, presentation, project ownership, and strong communication skills.

Leads integrated audience and channel planning for Hyundai, developing data-driven, cross-channel media strategies tied to business outcomes. Oversees audience frameworks, budget allocation, measurement, innovation, client relationships, vendor partnerships, and cross-functional collaboration across media, creative, strategy, activation, and analytics teams. Manages and develops planning talent while translating audience signals, platform data, and campaign performance into actionable brand and investment recommendations.