Teams at Blood

Own Blood Thailand’s social media presence across TikTok, Instagram, and Facebook. Create, publish, and localize short-form content in native Thai; manage Meta and TikTok advertising; source influencers and UGC creators; engage the community; track growth, ROAS, CAC, and traffic; and test new channels such as LINE OA, TikTok Shop, affiliates, and livestreams.

Develop and execute trade and shopper marketing strategies to grow retail presence: design POSMs and displays, plan and evaluate promotions, manage vendors and KAM coordination, oversee merchandising field team, analyze sell-out and promo ROI, monitor competitor activity, and conduct store audits to ensure availability and visibility.

Lead Thailand-specific brand strategy and full-funnel execution to drive awareness, trial, conversion and repeat. Manage nationwide 360° campaigns, retail trade activation, ecommerce alignment, consumer insights, agency partners, and campaign performance to grow commercial results and support product launches.