Benevity Benefits Overview

Lead Benevity’s product research practice, setting strategy, standards, and operating processes while shaping the research team. Conduct qualitative and quantitative studies, including employee and nonprofit tracking, and integrate AI into research synthesis and repository workflows. Partner with analytics, product, design, and leadership teams to influence roadmaps and executive decisions. Establish ethical research and AI guardrails, coach non-researchers, facilitate discovery sessions, and communicate actionable behavioral and feedback insights.

Lead and evolve Benevity’s product research practice, connecting qualitative and quantitative insights to product roadmap decisions. Oversee research strategy, intake, methodologies, tracking studies, repositories, and executive reporting. Integrate AI into research workflows with appropriate guardrails, build AI-enabled research skills, and partner with analytics teams. Coach product managers and designers, facilitate Discovery Lab sessions, represent diverse user perspectives, and grow the research function over time.

Own and execute 1:1 and 1:few account-based marketing programs for high-value B2B accounts. Develop personalized multichannel campaigns, landing pages, direct mail, event strategies, and outbound sequences. Partner with Account Executives, BDRs, and marketing teams to align messaging, track account engagement, generate pipeline, and optimize conversion through testing. Use Salesforce, HubSpot, and emerging AI and automation tools to personalize outreach and report campaign performance.