Teams at Beautynova Americas

Lead trade marketing for Beautynova Americas brands, translating brand strategy into customer- and account-level plans. Drive joint business planning, trade strategy, merchandising, digital/store audits, sampling, sponsorships, and trade spend ROI. Manage cross-functional execution, distributor/customer sell-in, and a trade marketing team to grow professional and retail channel performance across North America.

Lead commercialization and execution of brand initiatives across Beautynova Americas, managing product launches, promotions, sampling, marketing collateral, vendor relationships, and cross-functional project delivery. Drive product portfolio support, pricing strategy, competitive analysis, and post-launch reporting to identify growth opportunities and optimize campaigns.

Lead and execute a social-first content strategy across three professional haircare brands. Define content vision, partner cross-functionally, build scalable production models, oversee social/community/advocacy, measure performance, and manage a high-performing content team to drive education, brand equity, and commercial KPIs.