Teams at Beautynova Americas

Lead commercialization and execution of brand initiatives across Beautynova Americas, managing product launches, promotions, sampling, marketing collateral, vendor relationships, and cross-functional project delivery. Drive product portfolio support, pricing strategy, competitive analysis, and post-launch reporting to identify growth opportunities and optimize campaigns.

Lead and execute a social-first content strategy across three professional haircare brands. Define content vision, partner cross-functionally, build scalable production models, oversee social/community/advocacy, measure performance, and manage a high-performing content team to drive education, brand equity, and commercial KPIs.

Lead integrated communications, PR, and influencer strategies across Beautynova Americas brands. Build brand narratives, manage media relations and influencer partnerships, oversee agencies, set KPIs, analyze performance, and mentor a communications team. Drive product launch PR, reputation management, and cross-functional alignment with marketing, sales, and education to amplify earned and advocacy-driven storytelling.