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Food
Lead Banza's full-funnel omnichannel media and ecommerce strategy across DTC and retailer channels. Own retail media, paid search, social, display, and digital-shelf optimization (Amazon, Shopify, retailer.com). Manage agencies, partners, budgets/P&L, inventory forecasting, promotions, 3PL fulfillment, and performance KPIs to drive awareness, consideration, and profitable conversion.
