Ashley Digital Offices

Lead CTV media buying and programmatic strategy across Ashley’s furniture and mattress brands. Optimize campaigns, budgets, CPMs, audience targeting, and frequency to drive online conversions and in-store sales. Manage publisher, streaming platform, ad exchange, and DSP relationships; negotiate Deal IDs and PMP agreements; oversee attribution, incrementality testing, clean-room analysis, impression deduplication, and offline conversion measurement. Partner with data science and creative teams to improve performance, unify fragmented vendor data, and achieve ROAS targets.

Build and own scalable full-stack commerce capabilities across admin, pricing, promotions, product data, orders, operations, and customer support. Design microservices, REST APIs, event-driven workflows, and database schemas; contribute to a Scala monolith; develop React interfaces; and operate AWS production systems. Partner with Product, Design, DevOps, and global stakeholders to deliver, monitor, and continuously improve features.

Design end-to-end customer-facing e-commerce experiences from exploration through execution, testing, and iteration. Create intuitive, high-converting UX/UI, evolve multi-brand design systems, prototype rapidly, and partner with Product, Engineering, Data, Marketing, and global stakeholders. Use customer insights, experimentation, business judgment, and AI-enabled workflows to improve usability, conversion, and customer experiences at scale.