Adyen Innovation & Technology Culture

AMSTERDAM, June 11, 2026 — Adyen N.V. (AMS: ADYEN) today announces it has entered into a definitive agreement to acquire enterprise billing platform Orb through a reverse triangular merger. Upon closing, Orb will become an indirect, wholly owned subsidiary managed under an incubator model. The total consideration for the transaction is $335 million, which Adyen will finance entirely from available cash resources. Underscoring their long-term commitment to the combined business, the co-founders of Orb will reinvest a meaningful portion of their proceeds into newly issued ordinary shares in Adyen. The transaction remains subject to customary closing conditions.

Headquartered in San Francisco, Orb provides an infrastructure engine that tracks real-time usage data and translates complex pricing contracts for global enterprises. Founded in 2021, the company raised a $25 million Series B round in 2024, bringing its total funding to $44 million and serves global enterprise clients including Vercel, Glean, Replit, and Supabase.

Connecting billing logic to real-time financial context

Monetization and billing for digital companies have grown increasingly complex — a structural shift driven by AI as companies move toward usage-based pricing models that require infrastructure capable of processing millions of usage events in real time. This makes billing a strategic entry point into a new generation of high-growth digital businesses, and one where both existing and prospective customers are actively asking Adyen to step in.

Payments and billing logically complement each other, yet today these systems operate in isolated silos, leaving valuable data stranded on both sides. Connecting them creates a two-way intelligence advantage: billing signals feed into Adyen's Dynamic Identification layer, improving data models across the entire product suite, while real-time payment data and risk scores optimize billing execution, reducing fraud and increasing transaction success rates.

Technology-first design and operational continuity 

What makes Orb particularly compelling is its technology-first architecture: unlike other billing systems that aggregate usage data prematurely, Orb stores the full event stream at scale, decoupling ingestion from invoicing, giving enterprise platforms greater flexibility in how they structure pricing, run backtesting, and optimize monetization models over time. To ensure product velocity, Adyen is adopting an incubator model, preserving Orb’s operational continuity during the first phase of the acquisition and continuing to support multi-PSP environments. Beyond this first phase, the strategic intent is convergence: a single infrastructure experience for merchants across billing and payments.

“Our customers increasingly need infrastructure that can handle complex, high-volume usage models, particularly as AI reshapes how software is priced and consumed,” said Ingo Uytdehaage, Co-CEO of Adyen. “The structural complexity of modern billing has become the kind of infrastructure problem Adyen is built to take on. Helping customers optimize beyond the transaction itself has been an important part of our long-term direction, and recent moves have expanded our role further into the enterprise monetization stack. Combining Orb's billing product with Adyen's payments platform closes the loop between what merchants charge and how those charges perform, enabling merchants to automate smarter revenue decisions in real time.”

“Standalone billing systems are fundamentally limited because they operate blind to transaction execution,” said Alvaro Morales, CEO of Orb. “We built our architecture to process complex consumption logic at the event level, giving merchants total flexibility over their pricing frameworks. By joining forces with Adyen, we can connect this ingestion layer directly to real-time financial health signals, closing the loop between billing logic and payment success.”

Financial update

Adyen reiterates its previously announced financial objectives, which remain unchanged and are stated independently of the proposed acquisitions of Orb and Talon.One. We currently expect both acquisitions to close on July 1, 2026, pending regulatory approvals and customary closing conditions. These two highly strategic investments are expected to contribute meaningfully to Adyen’s long-term growth trajectory. For 2026, we expect a 1 percentage point addition to net revenue growth, as well as a 1 percentage point margin dilution, including one-time transaction costs. 

For additional commentary on today's announcement, watch the video discussion with Ingo Uytdehaage (Co-CEO) and Roelant Prins (CCO).

Wilson Sonsini Goodrich & Rosati, P.C. served as legal counsel to Adyen. KPMG Advisory N.V. served as the financial due diligence advisor. Goodwin Procter LLP served as legal counsel to Orb. AXOM Partners LLC served as exclusive financial advisor.

About Adyen 

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.

About Orb

Orb is the revenue design platform for AI and SaaS companies. Built on raw usage data, Orb unifies pricing, billing, and revenue intelligence—so companies can evolve how they monetize as fast as they ship. AI-natives like Vercel, Glean, Replit, and Supabase run their revenue on Orb.

Important Legal Information

This press release contains information that qualifies, or may qualify, as inside information within the meaning of Article 7(1) to (4) of Regulation (EU) No 596/2014 (Market Abuse Regulation).

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Forward-looking statements are not facts and only represent the current views and assumptions of Adyen N.V. regarding future events, many of which are by nature inherently uncertain and beyond Adyen’s control. Factors that could cause actual results to deviate materially from those anticipated by forward-looking statements include, but are not limited to, macroeconomic, demographic and political conditions and risks, actions taken and policies applied by governments, financial regulators and private organizations (including payment schemes and credit rating agencies), market conditions and turbulence in financial and other markets, and the success of Adyen in managing the related risks. Subject to statutory obligations, Adyen does not intend to publicly update or revise forward-looking statements to reflect events or circumstances after the date the statements were made, and assumes no obligation to do so.

Adyen does not consent to, authorize, endorse, support, encourage, or participate in, directly or indirectly, unsponsored depository receipt ("DR") programs regarding Adyen securities. Adyen specifically disclaims any liability whatsoever arising out of or in connection with any unsponsored DR program

What makes your team dynamic work? 

The Adyen AI Research Team dynamic thrives on intentional diversity of skill, rigorous ownership and a low-ego culture. We deliberately assemble a multidisciplinary team with complementary skill sets, allowing us to proactively cover blind spots and elevate our collective technical problem-solving.

We cultivate an owner mentality that treats engineering as a specialized craft. Every team member strives to take end-to-end accountability, designing and building products with an uncompromising bar for quality, motivated by a shared drive to produce work we are genuinely proud of.

Underpinning this approach is a deeply collaborative culture. We prioritize low-ego team players who go out of their way to support one another. By fostering a high-trust atmosphere where continuous peer-to-peer learning is paramount, we consistently up-level individual capabilities, the team and cross-functional partners alike.

How do you balance speed and cohesion?

We balance speed and cohesion by pairing individual autonomy with pragmatic alignment around shared goals.

Velocity relies on hiring self-motivated, autonomous talent committed to continuous learning. 

Given that AI/ML development relies heavily on experimentation, we empower team members to be bold, propose ingenious solutions and iterate through failure without bureaucratic friction. We remain strictly metrics-driven, using data to validate hypotheses quickly and keep high-velocity experimentation tied to core outcomes.

Cohesion is built on psychological safety, mutual trust and respect. Everyone is encouraged to propose new ideas or challenge the status quo, regardless of title or tenure. This egalitarian approach keeps communication honest, ensures alignment on primary objectives and maintains high cohesion across projects.

What keeps your team grounded?

Our team stays grounded through a commitment to Adyen’s global mission and the real-world impact of our technology. Amid the fast-moving AI landscape, it is easy to get engrossed in the technical details of optimizing models or scaling systems, but one has to periodically zoom out to see the bigger picture and remember why. We maintain perspective by remembering who we serve — merchants and consumers reliant on secure financial systems at scale.

We operate on the belief that rigorous execution and an enjoyable work environment are mutually reinforcing. Creating exceptional work requires a culture that balances intense focus with fun, camaraderie and shared purpose.

Ultimately, the AI research team at Adyen stays anchored by keeping the human aspect front and center. Fostering a collaborative, fun and mission-driven environment ensures our ideas move beyond theoretical experimentation to create meaningful, global impact in service of businesses and shoppers around the world.

What makes your team dynamic work? 

The Adyen AI Research Team dynamic thrives on intentional diversity of skill, rigorous ownership and a low-ego culture. We deliberately assemble a multidisciplinary team with complementary skill sets, allowing us to proactively cover blind spots and elevate our collective technical problem-solving.

We cultivate an owner mentality that treats engineering as a specialized craft. Every team member strives to take end-to-end accountability, designing and building products with an uncompromising bar for quality, motivated by a shared drive to produce work we are genuinely proud of.

Underpinning this approach is a deeply collaborative culture. We prioritize low-ego team players who go out of their way to support one another. By fostering a high-trust atmosphere where continuous peer-to-peer learning is paramount, we consistently up-level individual capabilities, the team and cross-functional partners alike.

How do you balance speed and cohesion?

We balance speed and cohesion by pairing individual autonomy with pragmatic alignment around shared goals.

Velocity relies on hiring self-motivated, autonomous talent committed to continuous learning. 

Given that AI/ML development relies heavily on experimentation, we empower team members to be bold, propose ingenious solutions and iterate through failure without bureaucratic friction. We remain strictly metrics-driven, using data to validate hypotheses quickly and keep high-velocity experimentation tied to core outcomes.

Cohesion is built on psychological safety, mutual trust and respect. Everyone is encouraged to propose new ideas or challenge the status quo, regardless of title or tenure. This egalitarian approach keeps communication honest, ensures alignment on primary objectives and maintains high cohesion across projects.

What keeps your team grounded?

Our team stays grounded through a commitment to Adyen’s global mission and the real-world impact of our technology. Amid the fast-moving AI landscape, it is easy to get engrossed in the technical details of optimizing models or scaling systems, but one has to periodically zoom out to see the bigger picture and remember why. We maintain perspective by remembering who we serve — merchants and consumers reliant on secure financial systems at scale.

We operate on the belief that rigorous execution and an enjoyable work environment are mutually reinforcing. Creating exceptional work requires a culture that balances intense focus with fun, camaraderie and shared purpose.

Ultimately, the AI research team at Adyen stays anchored by keeping the human aspect front and center. Fostering a collaborative, fun and mission-driven environment ensures our ideas move beyond theoretical experimentation to create meaningful, global impact in service of businesses and shoppers around the world.

Dutch paytech Adyen has signed a definitive agreement to acquire 100% of the shares in Talon.One, a Berlin-based provider of customer loyalty software, for €750 million. The transaction, which remains subject to regulatory approvals and expected to close in H2 2026, will be financed via available Adyen cash resources.

Talon.One, founded in 2015 by CEO Christoph Gerber and COO Sebastian Haas, offers an API-based platform specialising in enterprise loyalty management, personalised promotions, offer execution, and AI-driven incentive optimisation. The company, whose technology is utilised by brands such as Bilt, Adidas, and Nordstrom, is projected to generate approximately €60 million in annual recurring revenue by the end of 2026.

Gerber and Haas have agreed to reinvest a "meaningful portion" of their proceeds in newly-issued ordinary shares in Adyen, according to a statement from the Dutch vendor. This follows Adyen reporting an EBITDA of €702.1 million in H2 2025, marking a 23% year-on-year increase.

"By combining Adyen's global payments infrastructure and proprietary transaction data with Talon.One's real-time decisioning capabilities, merchants can establish a consistent customer identity across channels and apply it directly in the shopper's cart. This allows them to dynamically adjust promotions and pricing based on who the consumer is," Adyen says in a statement.

Furthermore, the paytech believes that the deal will strengthen its position in emerging models, such as agentic commerce, and open new distribution opportunities across its global merchant network and Talon.One's customer base. Additionally, it supports expansion into areas such as everyday retail and domestic commerce, while broadening Adyen's role from "optimising individual payments to improving the overall economics of transactions".