Teams at Acadia

Own conversion rate optimization strategy and client relationships for e-commerce accounts. Lead testing roadmaps, client presentations, reporting, test planning, UX/UI feedback, and recommendations based on analytics. Oversee a CRO Project Manager, ensure deliverables and quality, manage escalations and growth opportunities, and support technical implementation through Monetate, HTML, and CSS updates.

Owns paid media operations infrastructure, including client and employee onboarding, account audits, training and enablement, documentation, process improvement, and cross-functional coordination. Maintains audit frameworks, SOPs, templates, competitive intelligence resources, and platform certification programs. Resolves onboarding access and billing issues, drives adoption of Asana and Google Drive, integrates AI workflows, and ensures paid media teams execute consistently without directly managing campaigns or clients.

Leads social media strategy for enterprise clients, including onboarding, content briefs, campaign ideation, reporting, audience insights, and strategic recommendations. Oversees junior strategists, guides creative teams on social best practices, supports new business pitches, develops thought leadership, and partners cross-functionally to deliver innovative, data-informed campaigns.