Teams at Acadia

Lead analytics for client portfolios: perform data mining, modeling, segmentation, and test design; build SQL queries, create reports and visualizations; present insights and strategic recommendations to clients; collaborate with account teams to inform marketing and CRM programs.

Implement and manage PPC campaigns across search and social platforms; perform keyword, audience, and competitor research; create ads and display templates; optimize bids, budgets, and account metrics; monitor performance and generate weekly/monthly KPI and conversion reports; communicate strategy to team and stay current on paid media trends.

Lead development and execution of integrated, audience-first media strategies across channels. Mentor and supervise junior planners, own client-facing strategic POVs, define KPIs and measurement plans, oversee campaign reporting and optimizations, and evolve agency planning frameworks and best practices.