Teams at Acadia

Leads the paid media department’s strategic direction, budget, operations, optimization standards, platform partnerships, analytics, client relationships, new business pitches, and senior talent development. Owns programmatic buying across DV360, CM360, The Trade Desk, Amazon DSP, CTV, video, audio, and display. Builds in-house programmatic capabilities, manages supply-chain transparency, oversees ad operations and measurement, and drives AI and automation adoption.

Owns paid media operations infrastructure, including client and employee onboarding, account audits, training and enablement, documentation, process improvement, and cross-functional coordination. Maintains audit frameworks, SOPs, templates, competitive intelligence resources, and platform certification programs. Resolves onboarding access and billing issues, drives adoption of Asana and Google Drive, integrates AI workflows, and ensures paid media teams execute consistently without directly managing campaigns or clients.

Leads social media strategy for enterprise clients, including onboarding, content briefs, campaign ideation, reporting, audience insights, and strategic recommendations. Oversees junior strategists, guides creative teams on social best practices, supports new business pitches, develops thought leadership, and partners cross-functionally to deliver innovative, data-informed campaigns.