Neil Hoyne
Chief Measurement Strategist at Google

Neil Hoyne is chief measurement strategist at Google. He’s the author of Converted: The Data-Driven Way to Win Customers’ Hearts. 

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At Google, We Win Over Our Customers With Imperfect Data. Here’s How.
Embrace these three principles, and you’ll have all the data you need to go to market. Hint: It’s not nearly as much as you might think.