Matthew Urwin
Staff Reporter at Built In
Expertise: Tech journalism
Education: Ohio State
Matthew Urwin is a Built In staff reporter on the editorial team. He has written for The HOTH, BKA Content and Cox Automotive, covering solar energy, auto repairs, business technology and other topics.
He has a degree in English literature with minors in professional writing and comparative studies from Ohio State.
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Marketing strategies provide frameworks within which marketing campaigns operate.
Web design is the process of creating a website in a way that appeals to a target audience.
UX research includes any method employed to help improve the design of a new or existing product.
UX design is a process that follows the entire journey of a product, from its beginnings to its initial release.
Typography is described as the strategies people use to present written text in a pleasing way.
Event marketing is the practice of hosting gatherings to promote and expose a company’s brand and products to a wider audience.
Social media marketing is a form of advertising in which a brand introduces products and services to new audiences through online platforms.
Digital design is the process of sharing visual information with people through a digital format.
Guerilla marketing is the art of applying unconventional methods to generate more attention around a marketing campaign.
A marketing plan defines the ways in which a team will achieve its marketing strategy.
SEO copywriting is the practice of using keyword research to create content that is highly relevant and engaging to both users and search engines such as Google and Bing.