Mae Rice
Staff Reporter at Built In
Expertise: Technology journalism
Education: University of Chicago; University of Minnesota

Mae Rice is a former Built In staff reporter covering marketing and emerging tech trends. Formerly editor in chief at MarketerHire, she is currently a senior content marketing manager at Klaviyo.

Prior to joining Built In, Rice was an associate editor at the local news site Chicagoist, senior writer at Groupon and a graduate instructor at University of Minnesota. She holds a master of fine arts in creative nonfiction from the University of Minnesota and a bachelor’s degree in sociology with a minor in statistics from the University of Chicago.

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151 Articles
header podcast analytics
Podcasting’s ancient infrastructure makes targeting and performance data hard to come by.
How to Market Confusing, Technical Products
Step 1: Give customers something specific — and amazing — to talk about.
header email marketing automation
How do you craft an automated email that’s timely, but not creepy? We have answers.
header brand trust
... or rebuild it after a scandal?
The Advertising Industry Can’t Stay This White
Agencies’ lack of diversity hurts Black professionals. It also hurts ad quality.
header social media manager
It’s not all posting.
header data-driven content strategy
Don’t get pageview tunnel vision. Do leave room for creativity.