Mae Rice
Staff Reporter at Built In
Expertise: Technology journalism
Education: University of Chicago; University of Minnesota
Mae Rice is a former Built In staff reporter covering marketing and emerging tech trends. Formerly editor in chief at MarketerHire, she is currently a senior content marketing manager at Klaviyo.
Prior to joining Built In, Rice was an associate editor at the local news site Chicagoist, senior writer at Groupon and a graduate instructor at University of Minnesota. She holds a master of fine arts in creative nonfiction from the University of Minnesota and a bachelor’s degree in sociology with a minor in statistics from the University of Chicago.
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Gunning for unicorn status doesn’t always make sense.
New digital marketing channels emerge all the time. Don’t go all in on all of them.
Product-led growth won't replace sales, but it will require a more holistic approach to selling.
Targeted ads used to follow us around the web. Contextual analysis places ads next to relevant content instead.
Three product marketers weigh in on how to build the most effective go-to-market strategy.
