Larry Fisher is a visionary executive, entrepreneur, and thought leader in artificial intelligence and emerging industries. As the founder and co-CEO of SoftSnow, he helps businesses achieve AI readiness and use data-driven strategies for long-term success. With a career spanning more than two decades, his expertise lies in navigating industries undergoing transformative change, from electronic trading and digital marketing to the rapidly evolving world of AI.

Before founding SoftSnow, Larry served as the CEO of Rise Interactive, where he led the company through unprecedented growth and transformation, establishing it as one of the fastest-growing independent agencies. Under his leadership, Rise was recognized by Forrester as a leader in performance marketing, delivering measurable success for leading brands such as Cardinal Health, Kaiser Permanente, ULTA Beauty, Conagra, and Stanley Steemer. His innovative hiring model, inspired by his background in proprietary trading, brought a data-centric rigor to the agency, helping clients stay ahead in competitive markets.

Earlier in his career, Larry co-founded a proprietary trading firm and held key positions at Balyasny Asset Management and Schonfeld Securities, where he honed his data-driven decision-making skills. His ability to adapt and lead in fast-paced, high-stakes environments laid the foundation for his entrepreneurial success.