Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur, technologist and innovator. He was chief product officer at AI pioneer Automated Insights, which was acquired by private equity firm Vista Equity Partners in 2015. In 2013, Joe sold his marketplace startup, ExitEvent, to Capitol Broadcasting. Procopio has served as head of product for several VC-backed startups and as an advisor for dozens more. Read more about him at joeprocopio.com.

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115 Articles
A stack of vintage floppy disks
Why AI Is Making SaaS and Business Intelligence Tools Obsolete
AI promises to make software individual again.
People seated at a table are organizing a Scrum project.
Agile Is Broken. Here’s What to Do Instead.
Yes, tech teams can live without Agile, Jira and Scrum.
A big robot is holding a laptop.
AI in 2025: Love It or Leave It.
In the post-AI world, either integrate with artificial intelligence or skip it altogether.
A hand stacking blocks with images representing the different stages of product development, the top block having a rocket launching out of a box on it.
4 Massive Minimum Viable Product Mistakes You’re Inevitably Going to Make
You can’t stop these mistakes from blowing up your MVP, but you can contain them.
A computer screen reads SaaS and two hands are on the computer keyboard.
How the Decline of the SaaS Market Affects All Tech Startups
Tech fatigue and AI are among the market shifts that might force startups to build different.
Two hands are putting the finishing touches on a wooden airplane.
Are You Building a Perfect Product or a Valuable Market Solution?
The key is elegance. Don’t confuse that with perfection.
Two people are sitting at a desk working on a project. A whiteboard behind them is filled with sticky notes.
Agile Gave Us Tech Bloat. Now What Should We Do?
Somewhere along the way, the process became way more important than the product.
A turtle is taking a stroll on a sidewalk.
Why a High-Growth Strategy May No Longer Make Sense for Your Startup
Slow and steady growth might be the way to operate for the foreseeable future.
Customers are lined up outside of a Starbucks store.
Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory.
If you don’t make your customer a VIP, your competitor will.
A hand is holding a lightbulb that is glowing in the shape of a brain.
Is Your Startup Idea Truly Innovative?
Before you raise venture capital for your business, make sure it’s a viable and high-growth business.
Startup workers in an office with a giant ping-pong table in the foreground.
When Should You Stop Calling Your Company a Startup?
At what point does the label stop helping your prospects and start hurting them?
A row of dominoes falling into a row of stacked coins.
How Startups Get the Growth Flywheel Spinning
Start by thinking about growth as dominoes, because getting to growth with a startup is about chaining together and locking in the lessons from all the wins. Like dominoes, you build momentum.