Joe Procopio

Entrepreneur, technologist and innovator

Expertise: Product development and management, sales

Education: North Carolina State University

Joe Procopio is a multi-exit, multi-failure entrepreneur, technologist and innovator. He was chief product officer at AI pioneer Automated Insights, which was acquired by private equity firm Vista Equity Partners in 2015. In 2013, Joe sold his marketplace startup, ExitEvent, to Capitol Broadcasting. Procopio has served as head of product for several VC-backed startups and as an advisor for dozens more. Read more about him at joeprocopio.com.

119 Articles

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Joe Procopio Joe Procopio
Updated on August 11, 2025

Should You Be Vibe Coding?

Let’s answer the big existential career question that’s hanging over all our heads — yes, but with limits.

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Joe Procopio Joe Procopio
Updated on August 11, 2025

Authenticity Is the Hot, New Startup Marketing Strategy

Don’t look now, but blogs are back.

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Joe Procopio Joe Procopio
Updated on June 04, 2025

The Economy Is Rocky and AI Is Taking Over — Here’s Why That’s Good News

As chaos and uncertainty reign, smart founders will embrace the collective model that takes advantage of fractional employees.

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Joe Procopio Joe Procopio
Updated on June 03, 2025

So What Exactly Do We Mean by ‘AI Skills’?

Good news: There’s a simple way to future proof your career against AI. Bad news: There’s math involved.

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Joe Procopio Joe Procopio
Updated on May 05, 2025

Why AI Is Making SaaS and Business Intelligence Tools Obsolete

AI promises to make software individual again.

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Joe Procopio Joe Procopio
Updated on January 15, 2025

Agile Is Broken. Here’s What to Do Instead.

Yes, tech teams can live without Agile, Jira and Scrum.

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Joe Procopio Joe Procopio
Updated on February 19, 2025

AI in 2025: Love It or Leave It.

In the post-AI world, either integrate with artificial intelligence or skip it altogether.

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Joe Procopio Joe Procopio
Updated on December 05, 2024

4 Massive Minimum Viable Product Mistakes You’re Inevitably Going to Make

You can’t stop these mistakes from blowing up your MVP, but you can contain them.

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Joe Procopio Joe Procopio
Updated on November 25, 2024

How the Decline of the SaaS Market Affects All Tech Startups

Tech fatigue and AI are among the market shifts that might force startups to build different.

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Joe Procopio Joe Procopio
Updated on September 17, 2024

Are You Building a Perfect Product or a Valuable Market Solution?

The key is elegance. Don’t confuse that with perfection.

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Joe Procopio Joe Procopio
Updated on August 08, 2024

Agile Gave Us Tech Bloat. Now What Should We Do?

Somewhere along the way, the process became way more important than the product.

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Joe Procopio Joe Procopio
Updated on July 19, 2024

Why a High-Growth Strategy May No Longer Make Sense for Your Startup

Slow and steady growth might be the way to operate for the foreseeable future.

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