Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University

Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.

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A row of dominoes falling into a row of stacked coins.
Start by thinking about growth as dominoes, because getting to growth with a startup is about chaining together and locking in the lessons from all the wins. Like dominoes, you build momentum.
A person preparing to push a button on a hand-held computer.
Consider potential markets, value and viability before pushing the automation button.
Hands fitting together puzzle pieces.
Turn your customer’s business needs into key benefits, then start building.
A person staring at a broken toaster.
Believe it or not, our expert starts with the company’s vision.
A dog begging. Marketers need to ask customers permission to use their names .
Using customers’ names can validate your business. Asking them first is the right thing to do.
Colleagues working on a project. Project management starts internally, while product management flows from customer needs.
Project management is often disguised as product management, but they could not be more different.
Founders at a meeting. Non-tech founders need knowledge, time and money to build a high-tech company.
Non-tech founders need knowledge and time, plus money, to start a high-tech company.
A pile of poker chips. A startup’s appetite for risk can affect growth.
Ask yourself four questions about risk tolerance versus risk aversion.
A young white man in a plaid shirt holds a document and types on a laptop. /product-management/must-document-no-code-low-code
Here’s a conceptual framework to help keep your no-code and low-code effort simple, but comprehensive.
Product roadmaps help build the metaphorical car as it speeds down the highway.
This is how you build the car while it’s speeding down the highway.
People crunching numbers. Intellectual property and multiples on revenue all figure into startup valuations.
There are formulas and market multiples. Then there’s what someone is willing to pay.
A person using ChatGPT. Entrepreneurs should be aware that not everything should be automated.
Here’s a rule of thumb: Not everything should be automated.