Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University
Joe Procopio is a multi-exit, multi-failure entrepreneur, technologist and innovator. He has more than three decades of startup experience, he has served as head of product for several VC-backed startups (Automated Insights, Spiffy, Growers) and as an advisor for dozens more. In addition to Built In, Procopio is a recurring tech columnist at Inc. Magazine and runs his own private newsletter at joeprocopio.com.
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You can’t stop these mistakes from blowing up your MVP, but you can contain them.
Tech fatigue and AI are among the market shifts that might force startups to build different.
The key is elegance. Don’t confuse that with perfection.
Somewhere along the way, the process became way more important than the product.
Slow and steady growth might be the way to operate for the foreseeable future.
If you don’t make your customer a VIP, your competitor will.
Before you raise venture capital for your business, make sure it’s a viable and high-growth business.
At what point does the label stop helping your prospects and start hurting them?
Start by thinking about growth as dominoes, because getting to growth with a startup is about chaining together and locking in the lessons from all the wins. Like dominoes, you build momentum.
Consider potential markets, value and viability before pushing the automation button.
Turn your customer’s business needs into key benefits, then start building.
Believe it or not, our expert starts with the company’s vision.