Joe Procopio
Chief Product Officer at Get Spiffy
Expertise: Product development and management, sales
Education: North Carolina State University

Joe Procopio is the chief product officer of Get Spiffy and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Automated Insights, where he co-developed and patented the first commercially available natural language generation platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.

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96 Articles
People crunching numbers. Intellectual property and multiples on revenue all figure into startup valuations.
Jun 01, 2023
Let’s Figure Out Your Startup’s Valuation
There are formulas and market multiples. Then there’s what someone is willing to pay.
A person using ChatGPT. Entrepreneurs should be aware that not everything should be automated.
May 30, 2023
How Should Entrepreneurs Use ChatGPT?
Here’s a rule of thumb: Not everything should be automated.
A strip of paper is ripped away to show another piece of paper below it with “What’s new?” typed on it. /product-management/release-management-documentation
May 30, 2023
Strong Release Management Is Your Startup’s Best Chance to Deliver a Winning Product
Ignoring this important documentation process sabotages great products and features.
A woman looking askance at a computer. Recruiters should spot fake talent during a job interview.
May 16, 2023
7 Signs Your New Hire Is Full of It
Fake talent can sink your company. Here’s how to sniff it out.
A person applies duct tape over a crack in masonry. /customer-success/customer-success-not-making-customers-happy
May 16, 2023
Customer Success Is Not About Making Your Customers Happy
Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.
An American speed limit sign showing a limit of 80 miles per hour. /product-management/product-roadmap-velocity
May 02, 2023
Create a Product Roadmap That’s Designed for Startup Speed
Let’s go fast without breaking stuff — which means that sometimes, for some things, you have to go a little slowly.
Great content delivered to an engaged audience can be rocket fuel for sales.
May 02, 2023
How to Execute a Content Marketing Plan That Drives Sales
Great content delivered to an engaged audience can be rocket fuel for sales.
First develop a digital product marketing infrastructure to succeed at marketing.
May 02, 2023
How Startups Can Succeed at Marketing
First, develop a digital product marketing infrastructure.
To make customers happy, ask what they do, not what they want.
Apr 18, 2023
Don’t Ask Your Customers What They Want
Ask what they do. Then focus on saving them time.
Companies should spend startup cash differently, depending on where they are in the growth cycle.
Apr 18, 2023
Your Startup Just Raised Millions. Now What?
Here’s how early-, growth- and late-stage companies should spend that precious cash.
Great content should attract more prospects and push current prospects further down the sales funnel.
Apr 18, 2023
How Great Content Marketing Can Create a Repeatable Sales Cycle
Great content should attract more prospects and push current prospects further down the sales funnel.
Strategic email marketing can capture customers and maximize recurring revenue.
Apr 18, 2023
How Email Marketing Can Maximize Recurring Revenue
The secret? Be strategic, not tactical.