Iman Bayatra
Director of product marketing at Coachendo
Expertise: Product launch management, digital marketing
Education: Stanford University; The Hebrew University of Jerusalem

Iman Bayatra is a product marketing director at Coachendo and an ambassador for the Product Marketing Alliance.

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A chalkboard illustration of a sales funnel with customers entering at the top and dollar signs exiting the bottom of the funnel.
As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?