Alyssa Schroer
SEO Analyst at Built In
Expertise: Artificial Intelligence, Fintech, SEO
Education: University of Iowa

Alyssa Schroer is a Built In SEO analyst who formerly covered tech companies and emerging trends for BuiltIn.com, including artificial intelligence, big data and fintech. Prior to joining Built In, Schroer was a video editor for Flip a Hit, operations assistant for Rolling Sounds Entertainment and a digital content intern for The Field Museum. She holds a bachelor’s degree in communications studies from the University of Iowa.

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208 Articles
Image of four people sitting in chairs holding resumes
A look at talent acquisition platform that attract better candidates, streamline hiring and build stronger recruiting pipelines.
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AI talent acquisition companies are helping employers source, screen, engage and hire candidates more efficiently.
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As AI search replaces traditional results, these agencies and platforms help brands influence how they are selected and described in generated answers.
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Employer visibility now depends on AI-generated answers. Here’s how to improve your presence in ChatGPT and AI Overviews.
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AI is reshaping how brands are discovered. These tools help you track, understand and improve your visibility in AI-generated answers.
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AI search is changing brand visibility — here’s how to track where you show up and what’s being said.
Meeting with Built In CEO, Maria Katris
Tools that combine employer brand pages with the data recruiters need to measure what’s actually working.
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Enterprise recruiters use these platforms to reach the right candidates faster.
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Where employer branding meets recruiting infrastructure, analytics and scale.
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How answer engines reshape brand reputation by prioritizing synthesized responses over links.
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These companies help employers build stronger brands, reach the right talent and drive hiring at scale.
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Tracking brand reputation is evolving as discovery moves beyond traditional search.