Yext, a company offering a digital presence platform for multi-location brands, has announced a definitive agreement to acquire Hearsay Systems for $125 million, with an additional potential $95 million based on performance targets. The acquisition, set to close in the second half of Yext’s fiscal year 2025, aims to create a unified digital marketing platform that enhances customer journeys from prospect to loyal customer.
Yext helps brands deliver engaging experiences and connect with customers anywhere in the digital world. Its AI and machine learning technology provides the knowledge behind all customer engagements, automates workflows at scale and delivers insights that lead to data-driven decisions.
Hearsay, which operates digital client engagement solutions in the financial services sector, will merge its technology with Yext’s platform. Hearsay supports over 260,000 advisors and agents in maintaining compliant interactions, a capability that will be enhanced by Yext’s AI and analytics capabilities. This collaboration is expected to provide more efficient and consolidated digital marketing tools, helping brands to connect with customers more effectively and at a reduced cost.
