Tropic recently announced the appointment of Liesl Geier as its new chief marketing officer. Geier brings over two decades of leadership experience from companies such as Verizon and IBM, as well as early-stage SaaS companies.
Tropic is a unified spend management platform that works to help businesses control and optimize their spending. It combines procurement workflows, supplier management and benchmark data in a central system to help companies ensure policy compliance and maximize savings.
Tropic’s CEO and co-founder, David Campbell, expressed his excitement about Geier joining the team, stating that she possesses the necessary skills to position Tropic’s marketing engine as a strong growth lever for the business. Geier will help Tropic pursue its mission to drive greater bottom-line impact for modern finance and procurement teams.
