Podcasts are a form of digital storytelling that bring listeners a variety of content, from coverage of politics and current events to works of fiction and interviews with celebrities. There are a lot of tools and platforms out there for recording, editing and promoting podcasts. Here’s a look at some top podcast companies producing popular streaming content and providing hosts with the resources and expertise to get new podcasts up and running.
Top Podcast Companies
- Acast
- Crooked Media
- Wondery
- Sweet Fish Media
- Jar Audio
Top Podcast Companies to Know
Acast is a podcast company that hosts and distributes content for individual creators. Subscribers can create their podcast content and publish it directly to podcast app ecosystems like Apple Podcasts, Spotify and Amazon Music. Acast also connects creators with advertisers, provides data-driven insights on how content and ads are performing and offers space and resources for podcast promotion.
Digital media company Crooked Media is best known for the podcast Pod Save America. It is a progressive political media network that was founded by three former President Barack Obama staffers and seeks to provide “a better conversation about politics, culture and the world around us,” according to the company’s website.
Wondery, Amazon’s podcast studio, specializes in story-based podcasts like The Apology Line, Business Wars and Operator. Its branding positions it as premium, immersive content that relies on strong writing and high-end production to offer “binge-worthy” audio content that can compete with streaming television for entertainment value.
Sweet Fish Media is a media and marketing firm. As part of its approach, it specializes in creating podcasts specifically for business-to-business brands and thought leaders. Its podcast creation services include production management, guest booking and show promotion. It essentially handles all the behind-the-scenes aspects of bringing a podcast to market and putting it into listeners’ ears.
Jar Audio is a full-service podcast agency. It works with brands, experts and creators to produce story-based audio content. It brings in standard elements like talent and audio engineering and offers specialized services like sonic branding and creating sonic logos — think the “Dun Dun Dun” sound from “Law & Order.”
