India is known globally for its software exports, which have created a tech boom and multiple software, IT and cybersecurity hubs throughout the country. Since the mid-80s, the country has produced top engineers and software products, which set the country up for success when software-as-a-service, or SaaS, products took off in the 2010s.
By leveraging its existing software expertise and robust IT infrastructure, the country has once again become a hub for specialized products, but it has also created a shift in the tech environment. Instead of relying on international customers, local developers and companies use SaaS to reach Indian customers, as well, providing necessary services through cloud-based platforms. Below, we have picked some of the top SaaS companies in India to know.
Top SaaS Companies in India
- Shopify
- Freshworks
- Intuit
- Toast
- Notion
- Blackline
- Chargebee
- Zoho
SaaS Companies in India
Chennai-based Zoho is a prolific developer of SaaS platforms. Its products include CRMs, inventory management, data platforms, meeting software and email. In total, the company develops over 50 products used by millions. Zoho was launched in 1996 and opened several offices throughout India before expanding to the United States.
California-based Freshworks was founded in India in 2010 and maintains a large presence in the country. It develops cloud-based software with AI integrations for added capabilities. For example, Freshsales, its CRM platform, can generate email outlines, summarize data and automate repetitive tasks through its Freddy AI platform.
Chargebee is a fintech company that provides subscription management tools. The San Francisco and Chennai-based company provides software that allows clients to create various subscription pricing plans, while Chargebee handles payment processing and billing automation. The company also develops SaaS products for invoicing and customer retention.
CommerceIQ’s platform uses artificial intelligence to help e-commerce companies gain product and brand insights. Its wide range of products provide tools for big data analytics and performance tracking for products across more than 850 retailers, all in an effort to provide companies with insights to inform their selling strategies.
Shopify is one of the largest e-commerce platforms that offers cloud-based solutions. It notably helps businesses and solopreneurs create digital storefronts and process payments. However, it also provides powerful tools like order trackers, analytics dashboards and inventory platforms that help aim to help smaller e-commerce outfits thrive.
Keka develops HR software and seeks to be a single platform for employee experience management. The platform includes solutions for payroll, performance reviews, hiring and onboarding. The company says it’s trusted by companies of all sizes.
WebEngage helps clients create personalized marketing experiences to capture engagement and revenue. Using customer data and its marketing automation suite, the company creates hyper-personalized engagement events across various channels. Webengage’s customers include e-commerce, gaming and direct-to-consumer businesses.
Mumbai-based BrowserStack is a useful tool among software developers. The cloud-native platform helps developers test their code using a combination of real desktop and mobile browsers for increased accuracy. In addition to its web product, BrowserStack also integrates with software stacks to test code during development.
Kapture CX provides enterprise-grade SaaS applications that help customers strengthen their customer relationships. Its flagship product provides automation tools like chatbots and knowledge hubs that can field customer queries, and its other products manage analytics reports, feedback and agent support.
Similar to other top cybersecurity companies, Druva provides SaaS security platforms. Its products provide threat monitoring and incident analysis data protection for cloud silos. Druva is used by companies such as NASA, Chipotle and SoFI.
As its name suggests, Agile CRM is a customer relationship management tool with several features designed to be intuitive for all users. The platform integrates with sales, marketing and service suites and provides automation tools for repetitive tasks. According to Agile CRM, more than 15,000 customers use its products.
Notion is a web-based productivity platform used for note-taking and other business needs, such as company documentation and product roadmaps. It was founded in 2016 and established its Indian presence in 2021 when it acquired a 30-person company. It later built out QA, customer experience and infrastructure teams in Hyderabad.
Blackline develops cloud-based accounting software with powerful automation solutions. For example, its Financial Close platform unifies data from various sources and provides accurate analysis and insights. Through automation, it can actively monitor critical finance activities.
Hippo Video is a SaaS-based media platform that generates corporate content. Using generative AI, the platform creates professional-looking videos using text inputs. It also provides extensive editing tools that give users greater control over AI-generated content.
Intuit develops financial software for businesses and individuals. Its most popular products include Quickbooks, an accounting suite tailored for small to medium-sized businesses, and Credit Karma, a consumer tool that tracks credit scores and net worth. Although Intuit is headquartered in Silicon Valley, it has had an office in Bengaluru since 2005, which houses around 500 local employees.
Toast develops SaaS software used by thousands of restaurants. Its software suite includes solutions for front and back-of-house operations, including online ordering, payment processing, staff scheduling, loyalty programs and more. In addition to its software, Toast develops hardware like point-of-sale and countertop terminals.
Zenoti’s platform provides comprehensive tools for the salon and spa industry. Its software allows businesses to create appointment booking portals and process payments. On the back end, Zenoti can also run analytics and handle employee payroll. The company launched in Bellevue, Washington, and opened a 500-person office in Hyderabad in 2020.
Whatfix is the developer behind the Digital Adoption Platform, an educational tool for businesses and users. Its web-based program integrates with other platforms and provides interactive guides and activities that help people learn new software.
Vymo is a SaaS product with integrated AI used by sales teams. Its EngageIQ platform uses AI to create sales strategies and can provide staff with recommendations on approaching and closing a deal. Its OnboardIQ products automate several steps, like training and onboarding new salespeople.
Facilio develops proptech software used by real estate management companies. The platform connects with various IoT sensors and financial and management software to provide a holistic view of an organization’s assets. Facilio is headquartered in Chennai.
