The world of e-commerce is always changing. Not too long ago, Jeff Bezos was selling books out of a garage and Beanie Babies were hot items on eBay. Things have changed since then, and now a number of companies are doing interesting things in the marketplace.
Here are the e-commerce companies and startups in NYC completely rethinking the way we shop.
Top E-Commerce Companies in New York City
- Yotpo
- Teachable
- The Farmer’s Dog
- Harry’s
- Zola
- Rent the Runway
- Glossier
- Back Market
- Mulberry
Top E-Commerce Companies in New York City
TodayTix is an e-commerce ticketing platform that provides access to tickets for Broadway, off-Broadway and other theater shows across major cities like New York, Chicago and Los Angeles. Through its platform, users can browse categories such as musicals, plays and kid-friendly events while accessing special offers, rush tickets, lotteries and ticket deals.
Delivery.com is an online platform that connects consumers with local restaurants, grocers, laundry services and merchants for same-day delivery across the United States. The company enables users to order food, groceries, alcohol, laundry and other goods through its mobile app and website, with delivery to their doorstep.
Boxed is an e-commerce platform that sells bulk groceries, household essentials, pet supplies and health products. The service delivers items in large quantities directly to home and business addresses, offering dedicated tools and multi-user accounts for commercial buyers alongside its consumer offering.
Shoptiques connects independent boutiques to online shoppers worldwide, allowing customers to browse and purchase from curated boutique collections without traveling to physical locations. The platform provides back-end e-commerce capabilities including inventory management and web hosting for boutique partners, enabling small retailers across more than 30 countries to reach a global customer base.
Zola is an online wedding planning platform that provides tools for couples to build free wedding websites, manage guest lists and seating charts and create comprehensive registries. Additionally, the platform connects users with local wedding venues and vendors while offering customizable stationery like save-the-dates and invitations.
Squarespace is a digital publishing and e-commerce platform where users can design websites, manage inventory, process payments and fulfill orders. The platform offers customizable templates for small businesses, built-in inventory and shipping management for product-based sellers, mobile-optimized checkout and AI-powered copy generation for product descriptions and marketing content.
Mirakl is an enterprise operating system that provides software solutions for marketplace management, dropship operations, multichannel selling, retail media and agentic commerce. It enables retailers, B2B organizations, brands and third-party sellers to expand product assortments, connect with ecosystem partners and scale online commerce operations from a single platform.
Raise is an online gift card marketplace where consumers can buy discounted digital gift cards from up to thousands of major retailers and sell unwanted gift cards for cash. The platform connects buyers seeking savings on everyday purchases with sellers looking to convert unused gift cards into money.
Tapestry is the parent company of the Coach and Kate Spade New York fashion houses. Coach specializes in luxury leather goods, handbags, accessories and ready-to-wear products for both women and men, while Kate Spade New York is known for its women's handbags, apparel, jewelry and home decor.
Trustpilot is a review platform where consumers post feedback about businesses and read reviews before making purchases across e-commerce, retail, travel and service categories. Businesses use the platform to collect customer feedback and display review scores on their websites and product pages.
Glossier is a beauty brand that sells skincare, makeup, body care and fragrance products directly to consumers online and through retail locations. Its product line emphasizes minimal makeup and skincare formulations designed for daily personal care routines.
Fluent is a commerce media company that provides software and data solutions for online and in-store transactions. Its platform processes first-party consumer data and declared survey responses in order to deliver targeted ads and upsell offers to consumers during post-purchase and checkout moments.
Pets should have access to attentive care when they need it most, so Kinship is revolutionizing the pet care industry with a tech-first approach. A suite of apps offers information on pet genetics, products, and nutrition guidance. With a more complete profile of their pets, owners can provide tailored treatment and get their furry friends the resources they need through Kinship platforms.
Teachable enables creators, educators and entrepreneurs to build and sell online courses, coaching services and digital products through a customizable platform. Over 150,000 creators use Teachable to reach learners, with the platform supporting sales of courses, memberships and digital downloads.
Runway models don’t actually own the clothes they're modeling and there’s no reason you should either. Rent the Runway lets normal people rent clothes from top designers so that you can wear the right outfit to the right event at the right price. They even have a subscription service that works like Netflix’s DVD rental system — you get to pick three items and keep them until you want to replace them for new items.
Postmates is an on-demand delivery service that provides users with access to goods from the top restaurants and storefronts in their city, delivered directly to their door. Available on iPhone, Android and desktop, Postmates enables users to attain anything from home goods to take-out in record time.
Yotpo is an e-commerce retention platform that provides online businesses with tools for customer reviews, loyalty programs, referrals and AI search visibility. Its solutions help brands display user-generated content, reward repeat shoppers and optimize product rankings across AI recommendation engines.
Rokt is a customer relevance platform and network that uses AI technology to deliver personalized offers and upsells during the e-commerce transaction moment, such as at cart, payment or checkout. Its solutions enable e-commerce businesses to generate incremental revenue and help advertisers acquire high-intent customers while they shop.
Casper is a direct-to-consumer e-commerce platform and online sleep brand that designs, manufactures and sells mattresses, pillows and other sleep-related accessories. It offers a variety of sleep products, including foam and hybrid mattresses, bed frames and bedding bundles, backed by a risk-free trial and warranty.
Wix is a website creation platform that allows individuals and businesses to design, customize and publish websites using drag-and-drop tools and AI capabilities. The platform also provides built-in business software, including e-commerce, appointment scheduling, event ticketing, lead management and online payment processing.
Whatnot is a livestream shopping platform where buyers and sellers connect to transact across more than 250 categories, including collectibles, trading cards, sneakers, fashion and luxury accessories. The platform functions as both a marketplace and social network, enabling collectors and enthusiasts to form communities around shared interests.
Fiverr is an online marketplace that connects businesses and individuals with freelance talent across hundreds of categories, including programming, graphic design, digital marketing and AI services. The platform enables clients to source, hire and manage vetted freelancers to complete specific projects within a certain timeframe and budget.
The Farmer’s Dog is a subscription service that delivers personalized, human-grade dog food directly to owners' homes. After pet owners complete a questionnaire about their dog's specific profile and nutritional needs, the company ships pre-portioned, freshly cooked meals made with real meat and vegetables on a flexible schedule.
Mulberry Technology provides product protection plans that cover customer purchases against accidental damages and losses. The platform integrates with other e-commerce platforms using APIs and AI-powered tools, and helps businesses offer and manage customized warranty and coverage programs.
JOOR is a B2B wholesale platform where retailers can place bulk orders with fashion brands for apparel, footwear and accessories, as well as connect to coordinate market weeks, appointments and reorders worldwide. The platform hosts over 14,000 brands and 700,000 retailers globally, including major names like Nordstrom, Neiman Marcus, Kate Spade and Balenciaga.
SharkNinja is a developer and manufacturer of consumer products such as robot vacuums, air fryers, ice cream makers and hair dryers. It has retail partnerships all over the world, but also sells solutions under the Shark and Ninja brands through its own e-commerce presence, with its net sales surpassing $6 billion.
LiveAuctioneers is an online marketplace platform that connects bidders with auction houses to host live and digital sales for art, antiques, jewelry, furniture and collectibles. The platform allows users to browse catalog listings, track past sales prices and place real-time bids on items from auctioneers worldwide.
Poppin is an office furniture and supply company that designs, manufactures and sells modern workspace solutions through its e-commerce platform. Its product catalog includes standing desks, ergonomic chairs, privacy pods, filing cabinets and desktop accessories, along with complimentary office space planning services.
Back Market is an online marketplace for buying and selling refurbished electronics devices. The platform connects buyers with certified refurbishers across multiple device categories and inspects devices to meet quality standards, reducing electronic waste while providing affordable access to tech products.
Riskified is a software company that uses machine learning to detect and prevent fraudulent e-commerce transactions, including chargebacks and policy abuse. It analyzes transaction data and customer behavior patterns to assess financial risk for online retailers and help merchants approve legitimate transactions.
