Latin America’s tech industry has sprouted into a vibrant ecosystem over the past years. With it came the growth of fintech sectors, software nearshoring services and much more. One of the countries that has benefited the most from the tech explosion has been Colombia.
Emerging and legacy markets like tech and retail have drawn in investors from various nations, and many are funnelling dollars into the country and launching new initiatives. Below are some of the top multinational companies investing in Colombia.
Top Multinational Companies in Colombia to Know
- HubSpot
- Qualtrics
- InterSystems
- Nisum
- Netskope
- Coupa
- Yalo
Top Multinational Companies in Colombia
Yalo develops customer support apps that integrate into communication platforms like Facebook Messenger and WhatsApp. The virtual assistants can field customer queries and elevate requests to agents if they are too complex. Powering Yalo’s assistants are advanced deep learning methods and machine learning platforms.
Nisum, headquartered in Silicon Valley, is a consulting company specializing in software development, analytics, digital strategy and blockchain. The company collaborates with clients to develop bespoke tech, such as machine learning platforms.
HubSpot develops B2B software products. Its various platforms include CRMs, e-commerce builders, AI customer support and marketing automation platforms. HubSpot’s office in Bogotá is its LatAm headquarters.
Yuxi Global is a talent-recruiting firm helping clients expand their tech teams through nearshoring. Additionally, the company keeps talented in-house developers in Latin America to develop custom tech solutions.
Catenon is a global staffing and executive search company headquartered in Madrid, Spain. The company focuses on recruiting for the tech industry and finds highly skilled individuals using its tech stack, which analyzes candidates based on various criteria. Catenon holds offices in Bogotá and Medellín, Colombia’s two largest cities.
InterSystems develops database management software capable of processing large quantities of data. Its products are the backbone for many healthcare, business and government organizations with numerous applications including advanced analytics, digitizing health records and providing digital security for finance companies.
Cybersecurity company Netskope recently entered the Latin American market and established offices in Colombia, Chile, Brazil and Argentina. Its security platform, Netskope Security Cloud, provides visibility and real-time protection for cloud services and websites.
Adage Technologies builds and implements digital solutions for associations, arts and culture clients and manufacturing companies. For example, Adage helps clients identify a content management system, or CMS, or digital experience platform, or DXP that will meet their needs and offers continuous support to keep their digital operations running smoothly.
Coupa’s cloud platform helps companies manage their spending. The software is equipped with AI capabilities and can automate processes like supplier onboarding and payments. Coupa also uses its AI to run in-depth analyses on spending and provide clients with actionable insights.
Daewoo is a South Korean automobile and appliance manufacturer. The company operates a repair facility in Bogotá and services refrigerators, washing machines, television sets and other appliances.
Qualtrics’ software helps clients capture feedback, then turn it into actionable insights that can improve customer and employee experiences. It works with various brands in sectors like tech, finance and healthcare and has a global presence. Qualtrics is expanding its Latin American presence and is investing in Colombia.
