At the forefront of budding trends and home to one of the world’s biggest fashion capitals, New York has style. NYC is a global leader in wholesale buying, and boasts an incomparable market where couture has to be cutting-edge and profoundly original in order to sell.
Today, technology and fashion are continuously overlapping, as prêt-à-porter pieces are available in abundance online and the traditional brick-and-mortar shops that populate SoHo have moved into the e-commerce age.
Top Fashion Tech Companies in NYC
- Rent the Runway
- Moda Operandi
- JOOR
- Mack Weldon
- Trendalytics
- Glossier
Here’s a roundup of a few of the top fashion startups in NYC that are taking the city by storm, and will be sure to compliment your favorite wearable.
Top Fashion Tech Companies in NYC
Fashion Services: Luxury shopping experiences
What they do: With an office in Hudson Yards, Tapestry is the holding company that holds several luxury brands such as Coach and Kate Spade New York. It implements features and digital tools that aim to elevate the experience for shoppers on its brands’ e-commerce sites. For example, it added the Coach (Re)Loved program that allows the company to sell used bags on its own website, which it did in response to the rising popularity of secondhand Coach bags.
Fashion Services: Online boutique shopping marketplace
What they do: Shoptiques operates an online marketplace connecting independent fashion boutiques with customers seeking curated merchandise. Founded in 2012, the company partners with over 5 thousand boutiques globally, allowing consumers to shop directly from boutique inventory online. Orders are packed and shipped directly from boutiques to customers. Shoptiques’ platform enables independent retailers to sell across in-store, online and marketplace channels.
Fashion Services: Beauty and grooming subscription
What they do: Birchbox operates a personalized subscription service that delivers monthly, curated boxes of beauty and grooming samples to consumers. The firm pairs physical product discovery with targeted e-commerce, allowing subscribers to test travel-sized items before purchasing full-size alternatives. Through specialized offerings tailored for men's grooming and mature skin, the platform matches emerging beauty brands with targeted customer demographics.
Fashion Services: Men’s apparel and personalized fitting
What they do: Bonobos designs tailored menswear — including suits, trousers, denim and shirts — engineered around precise fit and sizing options. Based in New York City, the company pairs its e-commerce business with physical Guideshop locations where customers receive personalized fittings and styling consultations. The system allows shoppers to try on apparel in-person while placing final orders digitally for home delivery.
Fashion Services: AI Apparel Sizing
What they do: Laws of Motion designs women’s apparel using micro-sizing technology and artificial intelligence algorithms to deliver precise, tailor-made fits. The company utilizes a data-driven sizing survey that predicts body measurements with high accuracy, eliminating traditional sizing categories. By manufacturing garments on demand based on these digital profiles, Laws of Motion reduces excess inventory waste while providing custom-fitted wardrobe essentials.
Fashion Services: Premium men’s clothing
What they do: Mack Weldon designs functional menswear by integrating engineered fabric technologies directly into everyday apparel. The New York-based brand utilizes material innovations — such as silver-ion antimicrobial treatments and proprietary blends like AIRKNITx and Tech Linen — to improve moisture management, fit and durability.
Fashion Services: Fashion discovery
What they do: Moda Operandi operates an e-commerce platform that connects global consumers with high-end fashion designers and emerging luxury brands. The company combines digital retail with physical showrooms and personal styling services to offer both immediate inventory and next-season pre-orders. Through this model, Moda Operandi enables independent and established designers to expand their international reach across women's apparel, fine jewelry and home goods.
Fashion Services: B2B wholesale fashion marketplace
What they do: JOOR operates a digital wholesale marketplace that connects fashion brands with retail buyers through web and mobile applications. The platform allows brands to showcase digital catalogs and execute sales orders while enabling retailers to manage purchasing budgets and run performance reports. By integrating directly with enterprise management systems, JOOR automates backend operations across the apparel, footwear and accessories sectors.
Fashion Services: Skincare and makeup retail and e-commerce
What they do: Glossier develops and sells skincare, makeup, fragrance and body care items designed around a skin-first beauty philosophy. Originating from the online beauty community Into The Gloss, the New York-based firm leverages direct feedback from consumers to inform its product development pipeline. Glossier operates a global direct-to-consumer model that pairs e-commerce distribution with physical retail stores.
Fashion Services: Apparel industry data tools
What they do: EDITED operates a retail intelligence platform that helps apparel brands and retailers analyze market trends, optimize assortments and make data-driven pricing decisions. Using machine learning to aggregate and analyze retailer and brand data, EDITED enables companies like Hollister, PUMA and Mango to identify emerging trends, benchmark competitors and improve profitability across their businesses.
Fashion Services: Fashion rental
What they do: Rent the Runway allows customers to rent designer merchandise and accessories instead of purchasing them, with styles from over 270 top brands. Using the platform customers rent a piece of clothing for four to eight days, choose a delivery date, receive a free backup size and return everything for free.
Fashion Services: AI-Powered E-Commerce and Search
What they do: Daydream builds an artificial intelligence search and discovery engine that transforms how consumers shop for fashion online. The platform processes natural language queries to analyze complex style preferences, helping shoppers locate specific garments across hundreds of brands and retailers simultaneously. By interpreting conversational inputs rather than keywords, Daydream matches individual aesthetic with available digital inventory.
