While still focused on providing value for customers and clients, marketing has become more analytical and data-driven through the creation of new tech. In the United Kingdom, this shift has created new opportunities for people looking to break into the field as a creative or as IT talent. These are some of the top marketing companies in the U.K. that excel at leveraging tech and creativity.
Top Marketing Companies in the UK to Know
- tms
- Outbrain
- RTB House
- S4 Capital
- GWI
- AWAL
- Dotdash Meredith
Top Marketing Companies in the UK
S4 Capital calls itself a tech-led, new age/new era digital marketing company. It specializes in providing digital advertising services and focuses on content, media and technology services. In operation since 2018, S4 Capital works with multinational and regional clients alike.
Tinuiti is one of the largest independent full-funnel performance marketing agencies, managing $4 billion in digital media and employing over 1,200 people. Its patented technology, Bliss Point by Tinuiti, provides clarity on customer data, measuring previously unmeasurable insights to give businesses a competitive edge and drive sales. While the company has an office in London, most of its work is conducted remotely.
Klaviyo says it offers “intelligent marketing automation powered by customer data.” The company’s platform helps brands around the world engage customers through personalized messaging delivered across SMS, email and mobile push channels. Its features include AI-powered content generation capabilities to drive efficiency.
With offices in London and Windsor, Langland aims to provide a different perspective on health by combining art and science to create branding and communications services that advance clinical care, build brands and guide people in making better health decisions. The company consists of more than 300 experts.
tms is a marketing firm dually based in London and Chicago. Formerly known as The Marketing Store, the company works at the intersection of tech, marketing and sourcing, rejecting silos for those areas and instead approaching all sectors holistically. Its marketing services include retail experience, brand design, product strategy, gamified experiences, loyalty programs and partnerships. It serves iconic enterprise clients including McDonald’s, T-Mobile, Adidas, Coca-Cola, Virgin Media and H&M.
Outbrain works with advertisers and media owners to place content in front of people. Using artificial intelligence alongside its proprietary platform, Outbrain can predict user engagement moments and fill ad space with personalized content. Since launching in 2006, the company has amassed several thousand media properties displaying highly individualized content.
As the world’s largest media network, OMD Worldwide drives digital growth with a team of 13,000 experts across 120 markets and is recognized as a highly effective media agency network globally, ranking at the top of the Effie Effectiveness Index and WARC Effective 100 rankings. The company’s U.K. office is located in London.
RTB House is using the latest in AI to influence marketing campaigns. Using its advertising tech, clients can set marketing KPIs to generate specialized campaigns. The platform also provides data and statistics to track its effectiveness. Besides its platform, RTB House also provides branding services for its clients.
Beyonk is a visitor experience startup that helps experience-based businesses — such as attractions, activities, tours and festivals — grow by facilitating ticket sales, supporting marketing efforts, streamlining administrative tasks and more. The company was founded in London, where it is based, and has a team of nearly 50 employees.
Dotdash Meredith provides print and digital publishing services that include subjects like food, health, travel, finance, tech, entertainment and home. It aims to inform, entertain and engage its audience with the fewest ads, the fastest sites and intent-driven content. The company has a largely hybrid workforce and an office in London.
AWAL is a music label providing marketing, distribution and analytics services for independent artists. Backed by VC funding, AWAL takes a different approach to music promotion. It aims to empower artists with its services by allowing them to own their work while also having creative control over their content.
Cloudmore’s B2B digital commerce platform helps businesses streamline the end-to-end sales and consumption of both cloud and non-cloud services or products by automating and optimizing processes such as service procurement, provisioning, management, billing, cost allocation and governance. The company’s London office is located in London, near Sadler’s Wells Theatre.
Founded in London, AdTonos is a digital audio marketing platform enabling advertisers to reach audiences through various devices through data-driven podcast campaigns, audiobooks, radio streaming and more. The company’s office is in central London, near the British Museum.
Dotdigital’s platform enables marketing teams to create personalized, cross-channel journeys across web, email, chat, social media and more by leveraging customer data. Since its founding in 1999, the company has grown to nearly 400 employees, with hubs across the globe, including several in England.
Virtalent aims to help entrepreneurs work smarter, not harder, by providing virtual assistant services ranging from diary management to marketing and social media. Founded in Birmingham in 2014, the company has since grown to a team of over 60 employees.
Integral Ad Science is a global platform that provides actionable data to help advertisers, publishers and media platforms measure and optimize digital media, ensuring ads are seen by real people to improve return on ad spend for advertisers and maximize revenue for publishers. The company has a U.K. office in London.
Through its new marketing channel, Penny Black helps e-commerce brands personalize the post-purchase experience for customers through tools like printable QR code inserts designed to boost customer loyalty and encourage repeat purchases. The company’s close-knit team of 30 works from its office in central London.
London-based Maison Sport connects skiers with local independent ski instructors in hundreds of ski resorts across Europe, allowing them to choose an instructor based on real reviews — and often at a discounted price. The company’s office is located in Covent Garden.
Smartly leverages AI to transform advertising experiences for brands and their consumers. The company says it’s the only company managing both creative and media for over 600 brands globally, handling $5 billion in ad spend across social media platforms such as Facebook, Instagram, Pinterest and TikTok. The company has seven offices worldwide, including one in London.
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