While still focused on providing value for customers and clients, marketing has become more analytical and data-driven through the creation of new tech. In the United Kingdom, this shift has created new opportunities for people looking to break into the field as a creative or as IT talent. These are some of the top marketing companies in the U.K. that excel at leveraging tech and creativity.
Top Marketing Companies in the UK to Know
- Outbrain
- RTB House
- S4 Capital
- GWI
- AWAL
Top Marketing Companies in the UK
Outbrain works with advertisers and media owners to place content in front of people. Using artificial intelligence alongside its proprietary platform, Outbrain can predict user engagement moments and fill ad space with personalized content. Since launching in 2006, the company has amassed several thousand media properties displaying highly individualized content.
Outbrain Is Hiring | View Open Roles
RTB House is using the latest in AI to influence marketing campaigns. Using its advertising tech, clients can set marketing KPIs to generate specialized campaigns. The platform also provides data and statistics to track its effectiveness. Besides its platform, RTB House also provides branding services for its clients.
RTB House Is Hiring | View Open Roles
S4 Capital calls itself a tech-led, new age/new era digital marketing company. It specializes in providing digital advertising services and focuses on content, media and technology services. In operation since 2018, S4 Capital works with multinational and regional clients alike.
GWI produces consumer research that influences marketing firms and advertising strategies. The company’s flagship study surveyed several million people and is used by brands like Google and Spotify. GWI also developed a cloud platform that helps clients research their target audiences.
AWAL is a music label providing marketing, distribution and analytics services for independent artists. Backed by VC funding, AWAL takes a different approach to music promotion. It aims to empower artists with its services by allowing them to own their work while also having creative control over their content.
