While still focused on providing value for customers and clients, marketing has become more analytical and data-driven through the creation of new tech. In the United Kingdom, this shift has created new opportunities for people looking to break into the field as a creative or as IT talent. These are some of the top marketing companies in the U.K. that excel at leveraging tech and creativity.
Top Marketing Companies in the UK to Know
- tms
- Outbrain
- RTB House
- S4 Capital
- GWI
- AWAL
- Dotdash Meredith
Top Marketing Companies in the UK
RTB House is using the latest in AI to influence marketing campaigns. Using its advertising tech, clients can set marketing KPIs to generate specialized campaigns. The platform also provides data and statistics to track its effectiveness. Besides its platform, RTB House also provides branding services for its clients.
Outbrain works with advertisers and media owners to place content in front of people. Using artificial intelligence alongside its proprietary platform, Outbrain can predict user engagement moments and fill ad space with personalized content. Since launching in 2006, the company has amassed several thousand media properties displaying highly individualized content.
Klaviyo says it offers “intelligent marketing automation powered by customer data.” The company’s platform helps brands around the world engage customers through personalized messaging delivered across SMS, email and mobile push channels. Its features include AI-powered content generation capabilities to drive efficiency.
tms is a marketing firm dually based in London and Chicago. Formerly known as The Marketing Store, the company works at the intersection of tech, marketing and sourcing, rejecting silos for those areas and instead approaching all sectors holistically. Its marketing services include retail experience, brand design, product strategy, gamified experiences, loyalty programs and partnerships. It serves iconic enterprise clients including McDonald’s, T-Mobile, Adidas, Coca-Cola, Virgin Media and H&M.
S4 Capital calls itself a tech-led, new age/new era digital marketing company. It specializes in providing digital advertising services and focuses on content, media and technology services. In operation since 2018, S4 Capital works with multinational and regional clients alike.
AWAL is a music label providing marketing, distribution and analytics services for independent artists. Backed by VC funding, AWAL takes a different approach to music promotion. It aims to empower artists with its services by allowing them to own their work while also having creative control over their content.
Dotdash Meredith provides print and digital publishing services that include subjects like food, health, travel, finance, tech, entertainment and home. It aims to inform, entertain and engage its audience with the fewest ads, the fastest sites and intent-driven content. The company has a largely hybrid workforce and an office in London.
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