The marketing and advertising industries thrive in Canada, with growing urban markets and an increased reliance on digital communication modalities translating into job opportunities for marketing pros. Alberta’s capital Edmonton is a significant city in Canada’s marketing sector, where the growing industry is led by social media, digital strategy and television ad channels. Learn about Edmonton’s top marketing firms on this list.
Marketing Companies in Edmonton
- Atrium Digital
- Bazaarvoice
- CAYK Marketing
- Rokt
- Accenture
Top Marketing Companies in Edmonton
BPK Technologies is a software company that offers development and digital transformation services. It specializes in working with the healthcare industry, including medical, dental and hospital clients. One of its areas of expertise is in engineering custom marketing solutions for areas such as social media management, content creation, SEO and lead generation.
CAYK Marketing is an agency that specializes in pay-per-click advertising, web development and search engine optimization. It uses machine learning algorithms to support data-based decisions for ad placement, management and media buying.
ZGM is a boutique marketing company that offers digital-first services to the Canadian and world markets. Its work focuses on creative assets, with a content marketing division that handles email, influencer, social media and affiliate marketing. The company coheres these offerings into a unified strategy.
CSA Group is a standards organization that specializes in safety and quality metrics, inspections, certifications and testing for goods on the Canadian market. It covers numerous sectors, and its operations include a marketing division that works closely with brands to ensure the CSA certification’s integrity is maintained across marketing campaigns.
Bazaarvoice’s platform allows brands and retailers to tap into the consumer voice so they can better engage shoppers and enhance the customer journey. In December 2023, the company acquired Edmonton-based Granify, which offers data and machine learning technology that companies use for sales and marketing, covering use cases such as e-commerce optimization and identifying market trends.
Napkin Inc. is a private holding company that acquires and grows digital businesses. Functioning in many ways like a venture capital firm, Napkin recruits high-performing businesses in marketing, advertising, financial services and technology, then funds and coaches them toward IPO. Subsidiaries under the Napkin Creative umbrella have worked on award-winning marketing campaigns.
Accenture is a multinational professional services firm with a large marketing division. Focusing on digital marketing strategies, the company’s SynOps for Marketing tool is able to analyze customer experience metrics, leveraging data to inform effective operational strategies for marketing processes.
Rokt offers solutions for e-commerce brands, including tools that support transactions in digital storefronts and building customer relationships. Brands use Rokt’s solutions to access predictive analytics and embed ads into their checkout processes, which prompt customers to add relevant products to their carts.
The digital marketing agency Atrium uses a paradigm known as marketing systems engineering, a modality that relies on optimizing routines and analyzing the ways various components of marketing campaigns interact with each other. The company specializes in conversion rate optimization, SEO and content marketing.
TBWA\Canada is an ad and marketing firm that bills itself as “the Disruption company.” This tagline refers to its strategic approach, which focuses on technology and creative development that is distinctive and drives brand and business transformation. TBWA\Canada has offices across Toronto, Edmonton and Montreal.
