Senior Product Manager Andy Gorham knows exactly what causes chaos to creep in.
He explained that, when team members are out of sync or key information gets lost in the shuffle, disorder can find its way into the daily grind. That’s why Gorham encourages product managers to document everything, from meeting outcomes to important decisions, so as to avoid letting chaos enter the conversation.
“It doesn’t have to be fancy — just consistent,” he said.
At Grocery TV, Gorham and his teammates leverage various tools to mitigate both informational and executional chaos on his team. For instance, he shared, Notion AI enables them to quickly spin up first drafts of product requirements documents, while Gong makes it easy to capture insights.
According to Gorham, having the opportunity to automate more tedious processes has enabled him to evolve in his role at Grocery TV, allowing him to strengthen his expertise and more closely connect with the company’s development teams. As a result, his team has more time to focus on delivering work with amplified impact.
Below, Gorham shares more about the tools he uses to keep chaos in check, how these tools have helped him level up and the advice he’d offer to other product managers eager to minimize chaos on their own teams.
About Grocery TV
Grocery TV helps brands and retailers launch and manage digital advertising campaigns in grocery stores. The company’s technology is designed to make it easy to create campaigns that target audiences based on geography, demographics or proximity to other types of retail.
What tools do you use to minimize chaos in your day-to-day work?
At Grocery TV, we try to keep the chaos in check with two main approaches: tackling informational chaos and managing executional chaos. For informational chaos, we lean on a mix of tools to stay organized and informed. We use Gong, Google Meet recordings, a custom GPT and Notion to capture and structure all the insights flying around. Notion acts as our living knowledge base — it’s super searchable — and with Notion AI, we can quickly spin up first drafts of product requirements documents. As we’re having more and more conversations with customers, we’re also looking into tools like Productbot to take insight analysis to the next level.
When it comes to executional chaos, we make sure there’s a clear line between big-picture product goals and the nitty gritty of delivery tasks. Our Notion roadmap is tightly integrated with Linear, so every initiative in Notion maps directly to projects and issues in Linear. This way, everything we deliver ties back to a strategic goal. On top of that, we’ve built processes that prioritize transparency and regular feedback loops, which helps us minimize friction and keep our roadmap flexible as the team’s needs evolve.
How has your toolkit allowed you to level up at Grocery TV? What important tasks are you able to accomplish by automating some of the more tedious processes?
By automating knowledge capture and connecting each product initiative to clear ownership, I’ve been able to deepen my expertise and build stronger relationships with development teams. The Notion knowledge base not only accelerates my understanding of our company, industry and customers but also allows me to embed crucial context directly into product documents. This helps the entire team make more informed decisions. Meanwhile, the Notion-to-Linear delivery chain clarifies boundaries between product, engineering and data, ensuring everyone knows who’s responsible for what. This transparency reduces back-and-forth, so we can focus on higher-impact work.
By automating knowledge capture and connecting each product initiative to clear ownership, I’ve been able to deepen my expertise and build stronger relationships with development teams.”
What is one tip you would share with a new product manager who is trying to minimize chaos on their team?
Document everything — context, decisions, meeting outcomes — in one central place. Chaos tends to creep in when people are out of sync or when key information gets lost in the shuffle. Having a single source of truth helps keep everyone on the same page, reduces misunderstandings and cuts down on unnecessary rework. Over time, this habit saves a ton of time, clears up confusion and keeps the team aligned on what you’re building and, more importantly, why you’re building it. It’s one of those simple things that makes a huge difference in keeping things running smoothly.
