How would advertising on Facebook benefit my company, you may wonder scrolling your personal feed. If you’ve already looked into it, you’ll find opinions on Facebook ads are many and vary greatly. It can be overwhelming deciding what and whom to trust or even how to go about promoting on a social platform with 1.11 billion users. If your head’s spinning by now, we don’t blame you. So, we took a look at advertising on Facebook and weighed the pros and cons.
First off, there are two options when advertising on Facebook: to place an ad on the right sidebar or to place an ad directly in users’ news feeds. With both, you can introduce your company or product to the masses, promote an event to a targeted audience, and/or release sales and promotions to fans (new or established). Both ads also promote and encourage users’ likes, comments and shares for both desktop and mobile.
After you post your ads, you can view the results in a drop-down labeled “Promote” at the bottom of the ad itself. For more detailed engagement metrics, you can learn what’s working with Page Insights on your company’s main Facebook page. Here, you can learn which posts customers respond to best and increase conversion.
Retargeting on Facebook works the same as other retargeting. It’s a cost-effective way to market to potential customers who have been to your site but did not make a purchase, using Customer Intent Data.
One of the primary advantages of Facebook ads is that you can target specific audiences, so you know exactly who’s seeing your ad.
Companies can choose their audience by:
- Location (state, city, zip code)
- Age
- Gender,
- Precise Interests
- Broad Category Interests
- Types of OS
- Friends of a page, app or event
- Sexual Orientation
- Relationship Status
- Education
