Digital marketing continues to be a necessity for companies who want to reach customers online. The industry has seen consistent growth in Australia, with digital ad spending projected to surpass $13 billion in 2024. In the list below, we introduce you to some of the companies that are leading digital innovation in Australia.
Top Digital Marketing Companies in Australia
- Rocket Agency
- Megaphone
- Online Marketing Gurus
- Clearwater Agency
- Studiohawk
Digital Marketing Companies in Australia to Know
Rocket Agency is a Sydney-based agency with more than 50 digital marketing specialists focused on SEO, pay-per-click (PPC) and paid social advertising. It is a Google Premier Partner and a Hubspot Platinum Partner, and it has won numerous awards, including best large integrated search agency and best large PPC agency.
Canva’s online graphic design platform is used for digital marketing campaigns. Its social media graphics, website banners, ads and email newsletter templates are easily integrated into social media and email ad campaigns. Canva also offers a “Brand Kit” that helps customers maintain consistent branding across all channels. Canva’s global headquarters are in Sydney.
Hubspot’s AI-powered platform helps businesses centralize their marketing, sales and customer service work. Its marketing hub generates leads and automates marketing, and also enables SMS marketing and social media engagement. Hubspot is based in the United States with additional locations around the world, including a hub in Sydney.
Adtech company Gleam.io helps its customers run giveaways, sweepstakes and competitions in order to capture email addresses and social media engagement. More than a million businesses use its platform, which operates on the web, mobile and inside Facebook. Gleam.io is based in Melbourne.
Adslot makes tools that help marketers buy media efficiently. Adslot Media helps to scale direct buying and selling of premium display advertising and Symphony provides a dashboard for digital media management. Adslot is based in Melbourne.
Clearwater Agency helps its clients stand out with a multi-channel approach that includes SEO, social media marketing, custom e-commerce websites and ads on Google and Youtube. Founded in 2012, the Melbourne-based agency has earned multiple industry awards, including best local SEO campaign.
Sydney-based AdVisible specializes in Google Ads campaigns, SEO strategies and social media marketing. The agency has managed more than $150 million in advertising spends and generated more than $1.5 billion in sales. AdVisible has been a finalist in seven categories for the APAC Search Awards, celebrating the best search marketing agencies in the Asia-Pacific region.
Tech giant Amazon runs its own digital marketing program called Amazon Ads. The program, suitable for businesses of all sizes and budgets, includes sponsored products, sponsored brands, video ads, audio ads and custom advertising solutions. Amazon’s Australian headquarters is in Melbourne.
Digital marketing agency Defiant Digital provides search engine optimization, omnichannel media buying and paid media services. Its customer base includes more than 200 brands, including Spriggy, careerone and Camilla. Defiant Digital is based in Sydney.
Megaphone helps more than 350 clients with social media advertising, content marketing, Google ads and SEO. Founded in 2013, the agency has won more than 50 awards, including social media agency of the year. It’s also a Google Premier Partner, and it has partnerships with TikTok, Hubspot, SEMrush and Meta. With more than 150 employees, the company has a main office in Melbourne and two additional offices in Sydney and Brisbane.
Online Marketing Gurus (OMG) is a digital marketing agency that has won more than 35 industry awards for its work in SEO, PPC and paid social marketing. It recently developed an app that shares marketing analytics directly with clients too. Founded in 2012, OMG employs more than 200 digital marketers, about half of whom work out of its Sydney, Melbourne and Brisbane offices.
Unlike other digital marketing agencies that offer a full suite of services like social media and email marketing, Studiohawk has fully committed itself to SEO. The agency also differentiates itself by pairing clients with SEO specialists instead of account managers. Studiohawk’s approach has paid off, winning best marketing agency in the SEMRush Search Awards and best large SEO agency in the APAC Search Awards. The agency has offices in Melbourne, London and Sydney.
Sesimi is a global software-as-a-service business that specializes in advertising and marketing. Its platform helps businesses generate marketing content, manage their brand asset libraries, track analytics and publish content across digital channels. Sesimi was founded in 2010 and has its headquarters in Melbourne.
Emote Digital is a full-service digital marketing agency, providing website design, digital strategy, social media marketing, SEO, content creation and paid advertising. Its clients include Puma, Suzuki, Sutton Tools and Bakers Delight. Emote Digital was founded in 2001 and has its headquarters in Hawthorn West.
NextRoll’s AdRoll is an advertising and marketing platform for B2C businesses that helps customers optimize their multi-channel campaign performances. Marketing teams at its client companies can use the platform to make ads for web, social channels and email. The company’s Sydney team includes account executives that sell AdRoll, along with account managers that aim to support customers’ growth.
AEK Media specializes in comprehensive digital marketing solutions, including design, development, SEO and social media marketing. It also offers pay-per-click advertising, website design and email marketing. AEK Media was founded in 2019 and has its headquarters in Hawks Nest.
Human Digital works with business-to-business brands to create digital sales and marketing solutions. Its services include social media marketing, search engine marketing, paid advertising and marketing analytics. Human Digital is based in Sydney with additional offices in New Zealand and the United States.
Boutique digital marketing firm Soup Agency provides full-service marketing campaigns covering SEO, social media and email campaigns. It also specializes in paid advertising on platforms like Google and TikTok. Soup Agency is based in Sydney.
Global technology and media company GumGum says its work is focused on “contextual intelligence.” It uses AI to deliver targeted ads that rely on context instead of personal data. GumGum’s proprietary platform, Verity, protects brand safety by ensuring that ads do not appear alongside unsafe content. The company’s Sydney office is one of six locations worldwide.
Klaviyo’s cloud-based marketing platform is designed for e-commerce businesses. It provides tools for email and SMS marketing, predictive analytics and web forms. More than 151,000 customers use Klaviyo’s platform and the company employs more than 2,000 people around the world.
Marketing and analytics company Ortto provides an AI-powered platform that combines customer data with analytics tools to help marketers deliver targeted ad messages at scale and track results. The company’s tools are designed for businesses of all kinds and sizes, including software as a service companies, business to business enterprises and startups.
