Chennai’s tech scene has evolved fast, and augmented reality (AR) has become one of its strongest sectors. The capital sits at the center of Tamil Nadu’s booming tech economy — a region that now contributes more than 40 percent of India’s overall electronics exports — and has seen a surge of smaller, boutique studios, enterprise solution providers and immersive-tech startups over the past decade. Extended reality (XR), which includes augmented reality AR, virtual reality (VR) and mixed reality (MR), is at the heart of this growth.
These Chennai-born AR companies, like the ones listed below, are building practical, immersive tools for businesses and consumers alike, including industrial training simulations for hospital staff, pilots or heavy-equipment operators, digital-twin systems that give companies a live view of active operations, as well as practical, everyday tools like virtual try-ons for jewelry and apparel consumers, cultural heritage experiences and remote-assistance platforms.
Top Augmented Reality (AR) Companies in Chennai to Know
- Fusion VR
- Madras MindWorks
- HoloPundits
- MirrAR
- Quytech
Top Augmented Reality (AR) Companies in Chennai
Swevens is a smaller, boutique-scale XR studio that has delivered more than 150 projects since its founding in 2018, which include immersive training simulations, virtual tours and product visualizations. With a user-centered design approach and end-to-end development support, the studio’s work skews toward small- and mid-sized creative XR collaborations rather than large industrial deployments.
Hexr Factory is an XR studio that develops AR/VR, digital-twin and metaverse solutions for business and industrial clients. The company builds interactive simulations and virtual environments using real-time graphics engines. Founded in 2019, Hexr Factory describes its approach as one that works closely with clients from design through deployment to integrate immersive technology into enterprise workflows and product experiences.
MirrAR, now headquartered in Bangalore but originally founded in Chennai, helps brands bring virtual try-ons to life using AR and AI. Formally known as a fashion-advice blog Styledotme, it now digitizes inventory and delivers AR try-on solutions for jewelry retailers. Since then, MirrAR has expanded into immersive retail experiences — including in-store kiosks, beauty virtual try-ons and AI-driven skin analysis — serving more than 50 enterprise clients.
HoloPundits develops custom AR/VR and mixed-reality solutions for enterprises in sectors such as manufacturing, construction, healthcare, education and real estate. Its XR Guru platform offers over 300 course modules, supporting remote learning, workforce training and content creation, while recent projects include VR programs for heavy-equipment operation and safety.
Smacar Solutions is a New Jersey-based AR/VR and software company with secondary operations in Chennai. Founded in 2016, it builds VR, AR and mixed-reality apps, along with platforms like SMACAR and SMACAR Studio, for product demos, educational tools, mobile apps and other immersive experiences. The company combines emerging technologies like IoT, beacons and big data to create practical, context-aware products for its clients, ranging from small businesses to global brands, including Amazon, Chrysler and Jim Beam.
Madras MindWorks builds XR tools and experiences for a wide range of uses — including real-estate walkthroughs, industrial training modules and virtual heritage tours. Since its launch in 2015, the company has released more than 280 AR/VR experiences, including several noteworthy projects like India’s first VR archaeological tour of the UNESCO World Heritage site, Ranikivav, and launched their DIY AR/VR platform “MindWox” which became a Meta partner in 2021.
FocuzAR builds custom AR, VR, MR and IoT-integrated tech. Its market targets companies that need digital overlays in real world scenarios for training, maintenance, remote assistance and marketing demos. Founded in 2016, the company’s in-house engine powers object detection and scene recognition via apps, enabling immersive experiences from 3D product demos to real-time field support.
Way2Smile is a software and mobile and web app development company with more than 20 years of experience and a hundred-plus team of developers. While AR/VR isn’t its primary focus, they’ve historically offered immersive app development alongside full-stack solutions in mobile, web, cloud and AI, making them a practical choice for enterprises seeking AR/VR integration into their larger digital ecosystems. With more than 500 projects under its belt, some of the company’s more popular AI-enabled apps include one capable of tracking travelers’s social media activity to provide better recommendations, as well as an ocean observation system that sends SOS alerts when a natural disaster is detected.
Yaksha Visual Technologies is primarily focused on industrial and enterprise applications, including automotive, manufacturing, education and engineering sectors. The company began as a small 3D animation studio founded by two friends, and later expanded into AR, VR and mixed reality, where it now creates apps and experiences for training, design visualization and workflow optimization. Over more than a decade, Yaksha has worked with clients like Ashok Leyland and Royal Enfield, and recently partnered with Zynga Games.
Quytech is a global digital solutions and app development company with roots in India, including development teams based near Chennai. The company integrates AR and VR into a broader suite of services, from mobile and AI to blockchain and metaverse solutions. To date, Quytech has delivered more than 1,000 projects for clients worldwide, including virtual try-on tools and AR/VR training apps, as part of end-to-end custom software builds.
Fusion VR is probably best known for its “Museum 2.0” work. To put it plainly, the company builds digital interactive museums, immersive exhibits and corporate experience centers, alongside VR/AR/MR training and digital-twin solutions for a wide variety of industries, from manufacturing and oil and gas to automotive and government. Fusion began designing industrial VR more than a decade ago, developing early hardware like its ImmeX-Zone platform, which included its own VR headset and haptics system. Other projects include immersive exhibits for defense research labs, Ramakrishna Mission museums and Tamil Nadu memorial museums, earning national recognition for contributing to India’s cultural and Industry 4.0 digital transformation.
Crion Technologies blends 3D graphics and digital-twin systems with AR/VR tech to help enterprises handle maintenance and asset management more efficiently. Its Clonos platform provides a complete suite — offering a 3D digital twin, AR manuals, predictive maintenance tools, real-time monitoring and remote asset oversight — and will soon expand its portfolio of services, as the company recently raised ₹3.5 crore to deepen its advanced-tech capabilities.
