User data security is an important aspect of any online service’s user experience. Brands want to make sure that passwords and other sensitive user information are secure, but the services offered by large identity and access management providers often tie up engineering and security teams in tedious, time-sucking coding projects. This takes away time from developing better user experiences and products, also known as the bread and butter of apps and digital services.
Strivacity makes customer identity and access management (CIAM) easy by offering companies a way to implement secure, compliant user authentication with its no-code platform. The Herndon-based CIAM startup announced Tuesday it raised $9.3 million in Series A financing to bolster its growth.
With Strivacity brands can manage user identity, access and content across platforms, all in one place. Instead of spending a lot of time and money developing user-facing security and data consent features, Strivacity allows companies to plug in their API and get back to work on more exciting and profitable projects.
“Businesses shouldn’t be forced to choose between providing a great customer journey and keeping data secure,” Stravacity CEO Keith Graham said in a statement. “Customers have more choices today than ever before, and they expect the brands they interact with to provide great service and safeguard their personal information. Strivacity adds secure CIAM capabilities to your online properties fast so you can grow your revenue, stay compliant with fast-changing privacy regulations and personalize your service thanks to the insights you’ll get into how customers interact with you.”
Stravacity’s CIAM software is also CCPA and GDPR compliant and allows companies to offer customers easy-to-use self-service options to access and restrict their data. With consent management capabilities, brands can customize data policies, allow users to opt-in or out of data collection and track, view and audit consent receipts across various application versions. The software also allows companies to plug user data into their own CRM for UX strategy, marketing and other uses.
Strivacity plans to use the $9.3 million to accelerate research and development as well as expand its go-to-market investments. The funding round was led by Ten Eleven Ventures whose CTO Todd Weber will join Strivacity’s board of directors as part of the investment deal.
The Herndon-based company is also hiring for various roles, several of which are remote positions.