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Mia Goulart Mia Goulart
Updated on March 05, 2024

Meet the Moment: Evolving Your B2B Buyer Personas

As a business changes, its marketing strategies must evolve, too. Learn how two marketing leaders refine their buyer personas — and when it’s time to do so.

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Lucas Dean Lucas Dean
Updated on March 05, 2024

Transforming Skeptics into Partners: The Power of Persistence and Empathy in Sales

Dive into the frontline experiences of sales experts who convert complicated client expectations into opportunities for lasting partnerships.

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Taylor Rose Taylor Rose
Updated on February 29, 2024

How Motive’s Sales Team Has Evolved for Growth

An inside look at Motive’s sales team culture, and how it enables team members to help clients find the tech they need.

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Mia Goulart Mia Goulart
Updated on February 29, 2024

AI in Data Science: How Large Language Models Help Companies Grow

AI continues to be at the center of the tech conversation — especially for these six companies.

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Taylor Rose Taylor Rose
Updated on February 28, 2024

How Ingage’s People-Focused Culture Prevents Team Burnout and Creates ‘Tangible Business Outcomes’

Ingage is building a company culture that stays ahead of team burnout by listening to its employees, communicating openly and sharing time together as a team.

Ingage
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Lucas Dean Lucas Dean
Updated on February 22, 2024

How These Leaders Optimized Their Product Team Structure

Product team structure may not be an exact science, but leaders at Endpoint Clinical and Work & Co. offer tested approaches to agility and collaboration.

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Mia Goulart Mia Goulart
Updated on February 21, 2024

Hitting the Ground Running: How 1 New Hire Revamped PrizePicks’ Onboarding Process

The notion that trust must be earned slows progress. Rather, PrizePicks encourages new employees to hit the ground running — and is better for it.

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Dana Cassell Dana Cassell
Updated on February 20, 2024

A Simple ‘Great Job’ Goes Further Than You Might Think: How Eight Tech Companies are Cultivating Cultures of Recognition

From Slack compliments to celebratory days off, these companies are nurturing atmospheres of appreciation.

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Mia Goulart Mia Goulart
Updated on February 15, 2024

The Key to Closing a Deal? A Good Sales Deck

Software and technology vendor InterSystems explains the importance of building a stand-out sales deck and how to do so.

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Conlan Carter Conlan Carter
Updated on February 14, 2024

These Tech Organizations are Making Inclusive Upgrades to Their Hiring Process — Here’s How

Looking to create a more inclusive, diverse candidate pipeline? Built In asked top hiring teams how they’re making it happen.

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