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Updated on April 10, 2025

Zeta Interactive acquires Acxiom Impact to help big brands drive growth through data

Zeta Interactive, the martech pioneer that uses data to help big brands drive strategy and growth, has acquired its rival, Acxiom Impact. Acxiom Impact provides one-to-one email and cross-channel marketing solutions for enterprise marketers.

Updated on April 10, 2025

What Skills Does a Salesperson Need? These NYC Companies Weigh In.

Built In NYC spoke with two sales pros to learn more about how they’ve cultivated their skills, and advice for others who are looking to do the same

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Ellen Glover Ellen Glover
Updated on April 10, 2025

Alloy Raises $40M, Plans to Grow Sales and Marketing Teams

Alloy has seen significant growth over the last year, claiming its customer base has nearly doubled to more than 90 and that its headcount has also doubled.

Brigid Hogan Brigid Hogan
Updated on April 10, 2025

Cooking Up a Hiring Strategy? Focus on ‘Culture Add’ Candidates.

Candidates who bring new perspectives to a team can expand the possibilities for a great existing culture.

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Ellen Glover Ellen Glover
Updated on April 10, 2025

Insurtech Startup Clyde Raises $41M, Eyes Market Expansion

This fresh funding is coming at a time of massive growth for e-commerce, and Clyde has grown right along with it.

Adrienne Teeley Adrienne Teeley
Updated on April 10, 2025

Why Affirm’s New Benefits Package Is Fit for the Future of Work

How can companies make benefits packages work for every employee, regardless of location?

Why Affirm’s New Benefits Package Is Fit for the Future of Work
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