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Ashley Bowden

Updated on March 20, 2025

Catch up on the latest developments from the Bay Area tech sector.

Jeff Link

Updated on March 20, 2025

UI design in movies prized form before function. Now, companies are adopting the approach.

Jeff Link

Updated on March 20, 2025

After defining the ride-hailing product category, Shalin Amin is building a two-sided apartment marketplace at Zumper.

Nick Babich

Updated on March 20, 2025

Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.

Stephen Ostrowski

Updated on March 20, 2025

Joining a startup was a new experience for Nassouri. As she’s found, opportunity to make a difference has abounded.

Ashley Bowden

Updated on March 20, 2025

There’s plenty of tech news to go around from last week’s developments in the Bay Area. Find out what each of these companies is up to. This is the Built In SF weekly refresh.

Charli Renken

Updated on March 20, 2025

Afropolitan is in the first stage of its four-part plan to create the world’s first digital nation.

The business insurance company brought on Gene Linetsky as its new chief technology officer.

It doesn’t look like remote work will be leaving anytime soon, so Built In SF caught up with two companies to learn more about how they’ve adapted their perks and benefits in the past six months — from home office stipends to virtual happy hours — that keep their employees happy, healthy and connected.

Jeremy Porr

Updated on March 20, 2025

Zeni’s AI-powered platform takes care of bookkeeping and accounting tasks for more than 100 startup customers and manages more than $500 million in funds each month, according to the company.