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To better understand how innovative companies are capturing — and leveraging — the voice of the customer, we went behind the scenes with six Austin companies to learn their process for listening to customers, incorporating their feedback and ultimately creating customer-centric cultures.

Abel Rodriguez

Updated on March 27, 2025

Catch up on the latest local tech news with the Built In Austin Weekly Refresh.

We stopped by A Cloud Guru’s Austin office to ask some team members what it’s like working for a company with a mission they can adopt as their own. 

Elten Logis was unsatisfied with the level of interaction among parents at his children's school. It's hardly an unusual situation: Like others, his work schedule often precluded meeting his fellow-parents, which would have given him peace of mind when his sons visited their new friends’ homes or forgot their class notes at school.

Cathleen Draper

Updated on March 27, 2025

Industry professionals are finding new roles, especially at startups in the Lone Star State.

With the success of its executive leadership, Brightpearl brought in experienced fashion retailer, Maurice Helfgott, to chair the board in early 2018. We spoke with Maurice to learn what lured him from fashion to technology, what impresses him about Brightpearl and what he sees on the company’s horizon.