Kelly O'Halloran Updated on April 03, 2025
At women’s lifestyle brand FabFitFun, “member is queen.” And behind her stands a crowd of millions of data points.This data is injected into every decision the company makes, from the products their platform automatically recommends to the heavier strategic decisions on how to improve their membership. It’s used across teams and plays a key role in FabFitFun’s ultimate goal of inspiring happiness for members everywhere.