Adrienne Teeley Updated on April 03, 2025
Five years ago, three data-obsessed techies had enough. The market research industry was suffering from inefficiencies and subpar insights. In 2015, Armen Adjemian, Armen Petrosian and Drew Kutcharian thought there had to be a better way. They got to work building a solution: an insights data platform they named DISQO. The plan was to provide tools that would allow researchers to access audiences and data that would provide real information about products with more accuracy and ease than ever before.