Modern Copywriting: Writing copy that sells

Course From:

Udemy

The words you write for your business are directly tied to the overall success of your marketing efforts.

On top of that, choosing the right words can make the difference between your launch hitting 5 figures or 7 figures ...

… your clickthrough rates hovering at 15% or 70%

… your Facebook posts being shared 20 times or 2,000 times

… your landing pages converting at 5% or 65%

And most important …

The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records every time you launch a new promotion.

All because of the words you chose to put on the page.

The best part?

You don’t have to guess what to write.

You can learn exactly what words will increase the level of your success … Every. Single. Time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do.

When you hit send or publish, you can feel comfortable knowing the words you’ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you’re looking to accomplish.

And you can do this by learning how to effectively apply copywriting best practices to everything you write.

Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing.

It’s the art and science of strategically delivering words that get people to take some form of action.

Need more subscribers? Copywriting can help.

Need more opens, more engagement, more conversions? You’ve got it. Copywriting can help there, too.

How about more sales? Of course!

Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business.

Sound too good to be true?

Well, imagine this …

You’re sitting at your computer, coffee in hand, writing an email to your list of subscribers.

You’re excited because you know - based on the copywriting techniques you’ve used in both the subject line and body of your email - there’s a high likelihood your subscribers will not only open your email, but also read what’s inside and be motivated to click on your call to action.

You’re even more excited because those very same users are going to click-through to a landing page with proven persuasion tactics baked into the copy on the page … almost guaranteeing a flood of conversions and sales for your business.

You wrap up the email, hit send, take a deep breath, and start watching the orders roll in.

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Beginner

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User Experience Design Immersive

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months.

The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.
Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.
Conduct usability testing to make product experiences more accessible for diverse user populations and environments.
Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.
Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.
Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

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