Copywriting secrets - How to write copy that sells

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Udemy

Let me share my copywriting secrets with you.

Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. I’m going to show you how.

A unique insider’s view

I've been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world's top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV's Secret Millionaires.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students suggest new topics. It's a LIVING course that’s yours for life.

How is this course different?

There are lots of great courses on copywriting. Pity they never get much further than sales copy. They bang on about the consumer when there’s a whole, profitable B2B marketplace out there.

In this course, I focus on a whole range of business copywriting. Sales copy? Sure, in spades. But I also cover things like press releases. How to write them and what to DO with them once you have written them. Like getting published.

We'll look in detail at how to write case studies, web copy that’s optimized, White Papers, and how to become a Voice in Your Industry - where editors will actively seek out your expertise. And I'll introduce you to the most powerful sales-lead generation secret of all time. Complete with real-life examples. That's something else you get in this course, real-life examples to download, so you can see for yourself how the finished article looks and how it feels.

Who’ll benefit?

Who will benefit? Well, entrepreneurs and start-ups. Small business owners, of course. And so will any person responsible for their company's marketing; wanting to improve their skills and their promotion prospects. And finally, anyone who's taken my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business writing skills.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.

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Intermediate

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User Experience Design Immersive

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months.

The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

What you'll accomplish

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:

Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.
Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.
Conduct usability testing to make product experiences more accessible for diverse user populations and environments.
Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.
Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.
Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

Prerequisites

This is a beginner-friendly program with no prerequisites, although many students are familiar with common tools for graphic and web designers and some may have had exposure to UX concepts in the past. The General Assembly curriculum helps you gain fluency in end-to-end UX processes, tools, and documentation and put them to work on the path to a new career as a User Experience Designer.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly

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Copywriting secrets - How to write copy that sells

Udemy

Let me share my copywriting secrets with you.

Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can…