Leads merchandising and brand management across a multi-brand e-commerce portfolio. Owns assortment strategy, pricing, promotions, product content, catalog quality, margin governance, product marketing alignment, and new product development. Builds a unified, analytics-driven merchandising function; establishes operating processes and decision rights; manages product roadmaps and launches; partners with finance, sourcing, manufacturing, marketing, creative, technology, and operations to improve profitability, conversion, SKU productivity, and portfolio growth.